•   Experience Marketing MAR2RZ002-3004 16.02.2026-30.04.2026  5   (LEMONDE24S5, ...) +-
    Learning objectives
    Upon completion of the course, the student is able to
    • understand alternative methods of marketing, e.g. guerrilla marketing, event marketing, content marketing, movie marketing, product placement, game marketing, music marketing, sponsorship
    • evaluate the value of alternative marketing approaches
    • plan and execute experiential marketing campaign
    • apply sensory marketing to experiential marketing campaign
    • evaluate experiential marketing campaign through various tools
    Starting level and linkage with other courses
    Recommended to be studied after the course Marketing and Personal Selling.
    Contents
    • Genealogy of the concept of marketing
    • New forms of marketing (Experience Marketing)
    • Experience strategic marketing
    • Experience marketing mix
    • Experience operational marketing
    • Experience marketing plan
    • Sensory perception
    • Evaluation of the experience marketing plan
    Assessment criteria
    Assessment criteria - grade 1
    The student can interpret alternative methods of marketing. S/he can sufficiently evaluate the value of alternative marketing approaches. S/he can understand the planning process and sufficiently execute experiential marketing campaign. Student can apply sensory marketing to the project and sufficiently evaluate the campaign through various tools provided.
    Assessment criteria - grade 3
    The student can interpret and justify alternative methods of marketing. S/he can evaluate the value of alternative marketing approaches. S/he can plan the process and execute experiential marketing campaign. Student can apply sensory marketing to the project and evaluate the campaign through various tools provided.
    Assessment criteria - grade 5
    The student can justify alternative methods of marketing. S/he can draw conclusions about the value of alternative marketing approaches. S/he can critically plan and lead the process as well as outstandigly execute experiential marketing campaign. Student can develop sensory marketing experience as a part of the project and critically evaluate the campaign through various tools provided.
    Further information
    Industry visits, industry guest lectures and industry project
    Campus

    Athens

    Teaching language

    English

    Timing

    16.02.2026 - 30.04.2026

    Enrollment

    10.03.2025 - 10.03.2025

    Groups
    • LEMONDE24S5
    • LEMONDE22S1
    Teachers

    Violeta Salonen

    Seats

    15 - 15

    Degree Programme

    22HOTEM Degree Programme in Hospitality, Tourism and Experience Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5