•   KREA Spring School - Inspirational Storytelling MAR011AS3AE-3002 24.03.2025-16.05.2025  5   (TR4HEMAR1, ...) +-
    Learning objectives
    During this international intensive week, the students work in multicultural teams to script and produce an inspirational customer experience story on video, aimed at multicultural audiences. The students work in multicultural teams and learn to use different design methods to produce creative out-of-the-box story concepts geared to the branding needs of the client company. The students learn to produce attractive video story content that engages and inspires the multicultural target groups.
    Starting level and linkage with other courses
    No prerequisites.
    Contents
    -Creativity
    -International Branding
    -Concept Planning
    -Content Marketing
    -Storytelling
    -Video-making
    -Multicultural Teamwork
    Further information
    Contact persons
    Tanja Vesala-Varttala
    Tuula Ryhänen
    Teaching methods and instruction

    International teamwork with student teams of 5-6 people and an international team of coaches/teachers from Haaga-Helia and European partner universities.

    Digital storytelling project around a real-life sustainability challenge agreed together with selected industry partners.

    International blended intensive programme with 3 online sessions:
    -Tue 22 April 2025 at 18.30 - 20 (Finnish time)
    -Tue 29 April 2025 at18.30 - 20 (Finnish time)
    -Tue 6 May 2025 at 18.30 - 20 (Finnish time).

    The course culminates in an international intensive week at Haaga-Helia Pasila Campus during 12-16 May 2025 (9-17 from Monday to Friday). This is the last week of the teaching period at Haaga-Helia. If you have final exams or presentations related to other courses during this week, you can attend those.

    Learning material and recommended literature

    Digital storytelling materials on the website of the Erasmus+ project LEARN&CHANGE - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

    Working life connections

    Co-creation and digital storytelling together with selected industry partners interested in driving sustainable change in collaboration with European higher educations students and staff.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    Reflective learning journal during the course. DL Friday 16 May 2025.

    Teaching language

    English

    Internationality

    International group of students and teachers from European partner universities.

    This blended intensive programme (BIP) course is integrated with several Erasmus+ RDI projects.

    Timing

    24.03.2025 - 16.05.2025

    Learning assignments

    Digital storytelling assignments available on the website of the Erasmus+ project LEARN&CHANGE - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change 1) Background research 2) Concept design 3) Scripting and storyboarding 4) Digital production 5) Publication and engagement

    Enrollment

    02.01.2025 - 21.03.2025

    Content scheduling

    International blended intensive programme with 3 online sessions:
    -Tue 22 April 2025 at 18.30 - 20 (Finnish time)
    -Tue 29 April 2025 at18.30 - 20 (Finnish time)
    -Tue 6 May 2025 at 18.30 - 20 (Finnish time).

    The course culminates in an international intensive week at Haaga-Helia Pasila Campus during 12-16 May 2025 (9-17 from Monday to Friday). This is the last week of the teaching period at Haaga-Helia. If you have final exams or presentations related to other course during this week, you can attend those.

    Groups
    • TR4HEMAR1
    • CONTACT
    • BLENDED
    • EXCH
    • ONLINE
    Alternative learning methods

    -

    Teachers

    Tanja Vesala-Varttala

    Seats

    15 - 40

    Further information

    Attendance
    Learning journal (assessment criteria available here: https://blogit.haaga-helia.fi/learn-to-change/files/2023/03/Assessment-Criteria-for-Digital-Storytelling.pdf)

    Degree Programme

    TRALI Tradenomi liiketalous

    R&D proportion

    5.00 cr

    Virtual proportion

    2.00 cr

    Evaluation scale

    H-5