•   KREA Spring School - Inspirational Storytelling MAR011AS3AE-3001 25.03.2024-17.05.2024  5   (TR4HEMAR1, ...) +-
    Learning objectives
    During this international intensive week, the students work in multicultural teams to script and produce an inspirational customer experience story on video, aimed at multicultural audiences. The students work in multicultural teams and learn to use different design methods to produce creative out-of-the-box story concepts geared to the branding needs of the client company. The students learn to produce attractive video story content that engages and inspires the multicultural target groups.
    Starting level and linkage with other courses
    No prerequisites.
    Contents
    -Creativity
    -International Branding
    -Concept Planning
    -Content Marketing
    -Storytelling
    -Video-making
    -Multicultural Teamwork
    Further information
    Contact persons
    Tanja Vesala-Varttala
    Tuula Ryhänen
    Teaching methods and instruction

    The course is an international blended intensive programme organized together with students and teachers of international partner universities. Students work in multicultural teams of 4-6 people and co-create digital storytelling around a real-life sustainability challenge and in collaboration with selected industry partners. The course consists of two parts: 1) online and virtual teamwork in multicultural teams (3 sessions via Zoom and Moodle) and 2) an intensive in-person week in Helsinki. The student teams are coached by an international team of teachers throughout their digital storytelling planning, implementation, and evaluation process. In addition, professional and hands-on coaching is provided by a video-making agency.

    Learning material and recommended literature

    Learn to Change - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

    Working life connections

    The course is planned and implemented in close collaboration with selected industry partners (in 2024, the sustainability project brief is created together with local retail companies)

    Campus

    Pasila Campus

    Teaching language

    English

    Internationality

    The course is an international blended intensive programme organized together with students and teachers of international partner universities. The digital stories created in the course are targeted at international audiences.

    Timing

    25.03.2024 - 17.05.2024

    Learning assignments

    Selected assignments of the site Learn to Change - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

    Enrollment

    02.01.2024 - 12.01.2024

    Content scheduling

    -Tue 16 April 2024 at 18:30-19:30 (Finnish time)
    -Tue 23 April 2024 at 18:30-19:30 (Finnish time)
    -Tue 7 May 2024 at 18:30-19:30 (Finnish time)
    -International intensive week: 13-17 May (Monday-Friday, full days). Wednesday 15 May includes an excursion (and a video-shooting trip) to the historical fortress of Suomenlinna.

    If you have exams during the intensive week, you can attend those, as the digital storytelling project work is multicultural teamwork and occasional absence of selected team members is acceptable.

    Groups
    • TR4HEMAR1
    • BLENDED
    • INTENSIVE
    • ONLINE
    • EXCH
    Teachers

    Tanja Vesala-Varttala

    Seats

    15 - 40

    Further information

    -Semi-structured learning journal
    -Assessment criteria for digital storytelling process and product: https://blogit.haaga-helia.fi/learn-to-change/files/2023/03/Assessment-Criteria-for-Digital-Storytelling.pdf

    Degree Programme

    TRALI Tradenomi liiketalous

    R&D proportion

    5.00 cr

    Virtual proportion

    2.00 cr

    Evaluation scale

    H-5