•   Paid Advertising and Google Ads Strategies for Business Success MAR010AS2AE-3002 01.09.2025-12.12.2025  2   (NONSTOP, ...) +-
    Learning objectives
    Understand how to use paid advertising and Google Ads.
    Learn how to conduct keyword research using tools to optimize campaigns.
    Understand how to create effective landing pages for PPC campaigns to maximize conversions.
    Analyze practical examples of paid advertising campaigns and learn from real-world case studies.
    Develop skills to structure and launch successful Google Ads campaigns from start to finish.
    Understand how to use free tools to analyze competitors’ ads and improve your own ad strategy.
    Explore how AI affects Google Ads and learn to incorporate AI-driven insights for campaign optimization.
    Starting level and linkage with other courses
    The course has no special starting requirement.
    This course has similar content to Paid Social Media Advertising in Modern Business COM8HH010. Do not enroll if you have taken that course in the past.
    Contents
    How companies can use Google Ads
    How to use UberSuggest to find keywords
    How to find more keywords using KeywordSheeter
    How to create effective landing pages for PPC campaigns
    Practical example of a paid advertising campaign – Part one
    How to start with Google Ads
    How to use SpyFu to analyze competitors' ads
    How to use Google Keyword Planner
    How AI impacts Google Ads
    How to structure a Google Ads campaign
    Examples of great Google Ads
    Assessment criteria
    Assessment criteria - grade 1
    The student
    - has basic knowledge of the paid advertising
    - knows basic concepts of Google Ads
    - is able to present the key aspects paid advertising.
    Assessment criteria - grade 3
    The student
    - has a good knowledge of the concepts and principles Google ads
    - is familiar with the main benefits and disadvantages running Google advertising campaign
    - has good skills related to paid advertising campaigns
    - can create a good paid advertising plan (final work for this course).
    Assessment criteria - grade 5
    The student
    - can demonstrate explicit knowledge of creating an effective Google advertising campaigns
    - is very familiar with the different tools related to Google Ads
    - has created a very complete and valuable Paid advertising and Google Ads campaigns
    - has reinforced learning by reading information related to Google advertising.
    Learning material and recommended literature

    More than 50 video tutorials that are inside the course.
    Industry publications and PDFs

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    01.09.2025 - 12.12.2025

    Enrollment

    01.01.2025 - 01.01.2025

    Groups
    • NONSTOP
    • AVOINAMK
    • VIRTUAL
    Teachers

    Lasse Rouhiainen

    Seats

    15 - 150

    Degree Programme

    AVO Avoin ammattikorkeakoulu

    R&D proportion

    0.00 cr

    Virtual proportion

    2.00 cr

    Evaluation scale

    H-5