•   Digital and Content Marketing Strategies for Business Success MAR008AS2AE-3002 01.09.2025-12.12.2025  2   (NONSTOP, ...) +-
    Learning objectives
    Understand and describe the digital economy and the role of artificial intelligence in shaping it.
    Recognize the importance of digital marketing and its relevance to modern businesses.
    Learn how to plan a digital marketing strategy using the SOSTAC framework.
    Create an effective content marketing plan tailored to B2B and B2C businesses.
    Understand how artificial intelligence is transforming digital marketing strategies.
    Apply AI tools to enhance content creation and streamline marketing efforts.
    Starting level and linkage with other courses
    The course has no special starting requirement.
    This course has similar content to Digital Marketing in Modern Business COM8HH009. Do not enroll if you have taken that course in the past.
    Contents
    Introduction to the digital economy and artificial intelligence
    Why digital marketing is important for you
    How to plan a digital marketing strategy using SOSTAC - Part One
    How to plan a digital marketing strategy using SOSTAC - Part Two
    Bonus video - How to create your digital marketing plan
    Introduction to content marketing
    How to create an effective content marketing plan
    Understanding the benefits of content marketing for B2B vs. B2C
    How artificial intelligence will affect digital marketing
    Six most important AI applications for digital marketing
    How to use Paragraph AI and other AI tools for writing
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    The student
    - has a basic knowledge of digital marketing and content marketing
    - has basic skills related to content marketing
    - is able to present the key aspects of digital marketing.
    Assessment criteria - grade 3
    The student
    - has a good knowledge of the concepts and principles of digital marketing and content marketing
    - is familiar with the main benefits of digital marketing
    - has good skills related to content marketing
    - can create a good digital marketing plan (final work for this course).
    Assessment criteria - grade 5
    The student
    - can demonstrate explicit knowledge of creating an effective digital marketing plan
    - is very familiar with modern content marketing
    - has created a very complete and valuable digital marketing and content marketing plan (final work)
    - has reinforced learning by reading information related to digital marketing and content marketing.
    Learning material and recommended literature

    More than 50 video tutorials that are inside the course.
    Industry publications and PDFs

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    01.09.2025 - 12.12.2025

    Enrollment

    01.01.2025 - 01.01.2025

    Groups
    • NONSTOP
    • AVOINAMK
    • VIRTUAL
    Teachers

    Lasse Rouhiainen

    Seats

    15 - 150

    Degree Programme

    AVO Avoin ammattikorkeakoulu

    R&D proportion

    0.00 cr

    Virtual proportion

    2.00 cr

    Evaluation scale

    H-5