•   Instagram and Social Media Strategies for Business Success MAR006AS2AE-3001 03.02.2025-31.07.2025  2   (NONSTOP, ...) +-
    Learning objectives
    Understand and describe Social Media Marketing as a strategic tool in today’s international business environment.
    Apply social media marketing theories and new techniques like the use of virtual reality to practical marketing campaigns.
    Understand how companies can use and leverage Instagram.
    Identify and use the latest Instagram techniques.
    Understand how social media algorithms work.
    Create a short Instagram and social media plan for a company.
    Starting level and linkage with other courses
    The course has no special starting requirement.
    This course has similar content to Social Media Marketing in Modern Business COM8HH004. Do not enroll if you have taken that course in the past.
    Contents
    Introduction to Social Media
    How social media algorithms work
    How to create images with Canva using AI
    How to identify your ideal client using a social media strategy
    How to create a content marketing strategy for social media
    How to measure the effectiveness of your social media strategy
    How to optimize your presence on Instagram
    How to do competitor analysis on Instagram
    How to use artificial intelligence to find hashtags
    How to optimize your Instagram profile
    How Instagram algorithm works
    How to schedule Instagram Stories and Reels
    Interview with Instagram expert Veera Markkanen
    Examples and case studies
    Questions and answers
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    The student
    - has basic knowledge of social media
    - knows basic concepts of Instagram marketing
    - is able to present the key aspects of social media marketing.
    Assessment criteria - grade 3
    The student
    - has a good knowledge of concepts and principles of social media
    - is familiar with the main benefits and disadvantages of social media
    - has good skills related to Instagram marketing
    - can do a good social media marketing plan (final work for this course).
    Assessment criteria - grade 5
    The student
    - can demonstrate explicit knowledge of creating effective plan of how to use social media marketing
    - can create effective content in Instagram platforms that creates value for companies
    - is very familiar with the different Instagram tools
    - has created very complete and valuable social media and Instagram marketing plan (final work)
    - has reinforced learning by reading information related Instagram marketing.
    Learning material and recommended literature

    More than 50 video tutorials that are inside the course.
    Industry publications and PDFs

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    03.02.2025 - 31.07.2025

    Enrollment

    01.01.2024 - 01.01.2024

    Groups
    • NONSTOP
    • AVOINAMK
    • VIRTUAL
    Teachers

    Lasse Rouhiainen

    Seats

    30 - 100

    Degree Programme

    AVO Avoin ammattikorkeakoulu

    R&D proportion

    0.00 cr

    Virtual proportion

    2.00 cr

    Evaluation scale

    H-5