This is an ONLINE implementation. There are zoom sessions available every Monday at 5.40 pm.
Kotler, P. & Keller, K. 2016. 15th ed. Marketing Management. Pearson. E-book.
Especially chapters 19-22
Eagle, L., Czarnecka, B., Dahl, S. and Lloyd, J. 2021. Marketing Communications. E-book.
Real case-studies and examples. Assignment for a real organization. Guest lecturer from a company.
No exams, only assignments
All material, examples and assignments are created for international students from a global perspective.
23.10.2023 - 15.12.2023
70% of the grade - Project Outcome - Group IMC plan (SOSTAC) - Presentation to other teams - Reflective report (individual, no grading but must be completed) 30% of the grade - Project Work - Group project plan & company introduction - Attendance and activity in zoom - Team task division and peer feedback
12.06.2023 - 20.10.2023
The course is held Oct. 23 - Dec. 15th, 2023
Work & Study (without prior competence)
Recognition of Prior Learning (RPL)
If you feel that you have already attained the competence level required for this course, you can get credits through Recognition of Prior Learning (RPL).
For more information, contact me the responsible teacher.
15 - 60
70% Project Outcome, Grade scale: 0 - 5
Structure, clarity, and consistency of the plan
Alignment of content with the assignment
Creativity and justification of own choices
Use of correct terminology and utilization of background information
Language, visual elements, and creative solutions of the presentation
Attaining a clear, collaborative and comprehensible presentation
Personal reflection/analysis and application of knowledge
30% Project Work, Grade scale: 0 - 5
Project plan and assessment report of project work
Commitment to the project and teamwork
Planning and professionalism of the work
Attendance and engagement in class room and between team members
Submission of tasks within deadlines and good preparation
INTBBA International Business