The intended learning outcomes of the course are to:
Understand the concept of employer branding and its importance in today’s competitive job market.
Learn how to develop and implement an effective employer branding strategy.
Analyze case studies of successful employer branding initiatives.
Gain insights into the employee lifecycle and the key touch points that shape the employee experience.
Learn how to design and improve the employee experience to foster engagement and retention.
Explore the concept of meaningful work and its impact on employee motivation and satisfaction.
Understand the key metrics and methods for measuring employee experience and employer brand.
Develop skills for interpreting and communicating results from employee experience and employer brand measurements.