Internationalisation of a Firm - Opinto-opas

You identify the reasons why companies internationalise (push and pull factors). You understand the history of internationalisation processes and strategies of firms. You understand why and how multinational companies operate (location, communication, decision-making etc.). You have a holistic picture of SME's and MNC's challenges while selling to global markets. You are able to assess and compare the suitability of the various market entry modes and understand the optional ways to grow in the selected markets. You understand the partner network creation process of a company. You recognize the different strategic options of the company to make a reliable market assessment.

Prerequisite: IBU1LF101 Introduction to International Business. IBU1LF102 Selling to Export Markets is recommended to be studied at the same time.

Terminology and definitions
Reasons for companies to internationalise
Prerequisites for successful internationalisation/globalisation
Cultural Environment of International Business
Ethics, Corporate Social Responsibility, Sustainability and Governance in International Business Operations
Internationalisation processes of firms (focus: Finnish firms)
Market entry strategies (export entry modes, FDIs, contractual entry modes, projects)
Organisational participants that make international business happen
Partners, networks and international value chain
International business strategy (global, transnational, multidomestic, international)
Target market screening and selection
Market size assessment

Knowledge
You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.
Skills
You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge.
Competence
You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.

Knowledge
You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.
Skills
You complete given tasks and assignments independently. You apply knowledge in hands-on business related situations. You can critique your own practice and identify ways to improve.
Competence
You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.

Knowledge
You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.
Skills
You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.
Competence
You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.

case company experiences
open space dialogue

Material available in Moodle
Books:
Cavusgil, T., Knight G., Riesenberger, J.,International Business : The New Realities. Pearson 2014 or 2017
Optional book Hollensen S., Pearson 2014. Global Marketing. E-publication 2017 also available.
Selected articles in the Moodle

Company examples and exercises are from the work life

Pasila Campus

English

16.01.2023 - 19.05.2023

02.01.2023 - 13.01.2023

LF3PA
CONTACT

Rakhshanda Khan

15 - 40

GLOBBA Degree Programme in International Business

0.00 cr

H-5