•   Attractive Employer Brand and Talent Acquisition HRL706AS3YE-3001 18.08.2025-10.10.2025  5   (MALEAE, ...) +-
    Learning objectives
    The course aims to provide a comprehensive overview of employer branding strategies and practices that enable companies and other organisations to stand out from the competition and attract talent. The student understands and can analyse the significance and impact of employer branding. The student recognises how organisational identity attracts talent and what responsible workforce design and resourcing entails. Additionally, the student is equipped to design and implement employer branding strategies and apply best practices in various organisational contexts.
    Starting level and linkage with other courses
    This course unit is part of the master's degree curriculum. Completion of the course requires master's study entitlement.
    This course replaces the following courses from the previous curriculum:
    - From Employee Experience to Employer Brand
    Contents
    Key Themes

    Employer branding theory: definition, objectives and key concepts.
    Responsible workforce design and resourcing strategies
    Organisational identity
    Strategic employer branding
    Case studies and best practices: examples of effective employer branding strategies
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    The student demonstrates satisfactory competence in relation to the course learning objectives. The student identifies some of the theories, perspectives and concepts presented in the course. The student weakly identifies their implications for practice.
    Assessment criteria - grade 3
    The student demonstrates good competence in relation to the course learning objectives. The student has good command of the theories, perspectives and concepts presented in the course. The student is able to analyse their implications for practice.
    Assessment criteria - grade 5
    The student demonstrates excellent competence in relation to the course learning objectives. The student profoundly masters theories, perspectives and concepts presented in the course. The student critically and thoroughly applies the concepts and theories learned in the course to analyse and create solutions for practical work situations.
    Teaching methods and instruction

    This implementation can be completed 100 % virtually as independent study. A few voluntary online lectures are provided. Schedule will be provided before the implementation starts.

    Learning material and recommended literature

    Learning material will be announced at the beginning of the course implementation.

    Working life connections

    The content of the course and the learning assignments reflect practical cases in firms and organizations.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    There is no examination during this implementation.

    Teaching language

    English

    Internationality

    Learning materials and recommended reading are in English and include international case examples.

    Timing

    18.08.2025 - 10.10.2025

    Learning assignments

    Passing the course will require completing individual course assignments.

    Enrollment

    02.06.2025 - 15.08.2025

    Content scheduling

    18.08.2025 - 10.10.2025

    Groups
    • MALEAE
    • VIRTUAL
    • INSTRUCTED
    Teachers

    Margit Suurnäkki

    Seats

    61 - 100

    Degree Programme

    LEBUM Degree Programme in Leading Business Transformation

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5