•   Experience Marketing HOT3RH005-3004 28.03.2022-20.05.2022  6   (EXCH, ...) +-
    Osaamistavoitteet
    Upon completion of the course, the student is able to
    • understand alternative methods of marketing, e.g. guerrilla marketing, event marketing, content marketing, movie marketing, product placement, game marketing, music marketing, sponsorship
    • evaluate the value of alternative marketing approaches
    • plan and execute experiential marketing campaign
    • apply sensory marketing to experiential marketing campaign
    • evaluate experiential marketing campaign through various tools
    Lähtötaso ja sidonnaisuudet muihin opintojaksoihin
    Recommended to be studied after the course Marketing and Personal Selling.
    Sisältö
    • Genealogy of the concept of marketing
    • New forms of marketing (Experience Marketing)
    • Experience strategic marketing
    • Experience marketing mix
    • Experience operational marketing
    • Experience marketing plan
    • Sensory perception
    • Evaluation of the experience marketing plan
    Arviointikriteerit
    Arviointikriteeri - arvosana 1
    Grade 1
    The student can interpret alternative methods of marketing. S/he can sufficiently evaluate the value of alternative marketing approaches. S/he can understand the planning process and sufficiently execute experiential marketing campaign. Student can apply sensory marketing to the project and sufficiently evaluate the campaign through various tools provided.
    Arviointikriteeri - arvosana 3
    Grade 3
    The student can interpret and justify alternative methods of marketing. S/he can evaluate the value of alternative marketing approaches. S/he can plan the process and execute experiential marketing campaign. Student can apply sensory marketing to the project and evaluate the campaign through various tools provided.
    Arviointikriteeri - arvosana 5
    Grade 5
    The student can justify alternative methods of marketing. S/he can draw conclusions about the value of alternative marketing approaches. S/he can critically plan and lead the process as well as outstandigly execute experiential marketing campaign. Student can develop sensory marketing experience as a part of the project and critically evaluate the campaign through various tools provided.
    Lisätiedot
    Industry visits, industry guest lectures and industry project
    Toimipiste

    Haaga Campus

    Opetuskieli

    Englanti

    Ajoitus

    28.03.2022 - 20.05.2022

    Ilmoittautumisaika

    03.01.2022 - 25.03.2022

    Ryhmä
    • EXCH
    • RZ19SH
    • RZ19ST
    • CONTACT
    Opettaja

    Violeta Salonen, Anna-Liisa Aarti

    Paikkoja

    15 - 40

    Koulutus

    HOTEM Degree Programme in Hospitality, Tourism and Experience Management

    T&K-osuus

    0.00 op

    Virtuaaliosuus

    0.00 op

    Arviointiasteikko

    H-5