•   Fundamentals and Future in Tourism and Hospitality HOS001RE1AE-3006 22.08.2022-16.12.2022  5   (REB1HA2, ...) +-
    Learning objectives
    After successful competition of the course, the student is able to:
    1. Outline the most important evolution stages of the tourism and hospitality industry.
    2. Understand the changes in the needs and aspirations of key industry stakeholders (e.g., customers, employees, companies) over time.
    3. Understand the importance of cultural diversity in the field of tourism and hospitality, and identify the most important organizational culture models.
    4. Outline the key forces for change and trends affecting the future of the tourism and hospitality industry.
    Starting level and linkage with other courses
    No pre-requirements
    Contents
    1. History and evolution of tourism and hospitality.
    2. Key tourism and hospitality industry stakeholders and their needs.
    3. The cultures within the tourism and hospitality industry (e.g. consumer- and organization cultures).
    4. Evolution of business models in the tourism and hospitality industry.
    5. Driving forces shaping the future of the tourism and hospitality industry.
    Assessment criteria
    Assessment criteria - grade 1
    The student is able to recognize and understand the major development stages, stakeholders, and organizations of the tourism and hospitality industry. Also, the student is able to describe key forces influencing the development of the industry.
    Assessment criteria - grade 3
    The student is able to analytically describe the differences between the needs and requirements of different stakeholders, organisation cultures, business models, and change drivers within the tourism and hospitality industry.
    Assessment criteria - grade 5
    The student is able to analyse the overall evolution of the tourism and hospitality industries and propose justified scenarios, new ideas, approaches for the future.
    Teaching methods and instruction

    Lectures, class activities and teamwork.
    Study visits and guest lectures as feasible.
    Individual learning assignments
    Experiential and reflective learning, problem-based learning

    Competences (Porvoo peda)
    communication, teamwork, digital literacy, sustainability, diversity

    Learning material and recommended literature

    Digital material provided during the course
    Literature and reading list published as the course starts.

    Working life connections

    Visits to industry if feasible. Authentic materials and examples from tourism and hospitality.

    Campus

    Haaga Campus

    Exam dates and re-exam possibilities

    No exam

    Teaching language

    English

    Internationality

    International perspectives into tourism and hospitality.  A selection of international cases, resources and reading materials.

    Timing

    22.08.2022 - 16.12.2022

    Learning assignments

    Subject to change by the start of the course/learning module. The deadlines will be finalized by 22 August 2022. Learning blog, 1-5, individual part 1 learning objectives, competences to be developed individual, 10% learning reflection, bi-weekly, individual part 2 Culture assignments 1- 5, 20% part 3: individual, 1-5, 20%, Customs: How do you experience the prevalent customs from your point of view in the context of tourism and hospitality? Do the customs and values reflect your own ones? Reflect on what type of changes there might appear in customs in the near future? part 4: Guest lecture or study visit report, reflect on the guest lecture or study visit as instructed, individual, 1-5, 20% part 5: Future, 1-5, 20% Write yourself / someone else a letter from year 2042 (20 years in the future) (approx 400 words) In the letter, describe where you are travelling, with who you are travelling, how you are travelling, what you are doing once you get there. Effectively, how the world has changed in 20 years, and how that has impacted tourism and hospitality. Inspiration for this: Aarni did a research project like this in 2019. We got 600+ letters written from year 2039; see https://travel2039.org/ part 6: final reflection, a video, reaching the individual goals 10% Instructions for blog available on Moodle as the course starts.

    Enrollment

    22.08.2022 - 26.08.2022

    Content scheduling

    NB subject to change
    Lectures on Tuesdays at 8:15 – 10:45 in room A420 / Aican
    Please, always check the timetables for changes.

    13.9 Course introduction
    Introduction to tourism and hospitality

    4.10 The concept of Culture

    1.11 Customs & Culture

    29.11 Driving forces shaping the future of the tourism and hospitality industry: trends and megatrends

    13.12 Online: Conclusion and discussion - reaching objectives

    Groups
    • REB1HA2
    • BLENDED
    Alternative learning methods

    Demonstration of competence as recognition of prior learning (exams), contact teachers Violeta Salonen, Haaga and Sari Sinisalmi-Airila, Porvoo:
    For more information see Haaga-Helia student pages Recognition of Learning
    https://www.haaga-helia.fi/en/recognition-learning

    Teachers

    Mirjami Willman, Hanna Rinne

    Seats

    15 - 40

    Further information

    Continuous assessment: active participation in the lectures, activities, and study visits/guest lectures.
    Learning blog with learning assignments and reflection 100%
    Assessment of the learning assignments during the course with grades and brief comments. Also, general feedback.

    The students are required to pass all parts of the course and to submit all the assignments in the learning blog on time. One grade point will be deducted from each possible late submission.

    Assessing one’s own learning is a compulsory part of the course.

    Degree Programme

    RESTO Restonomi

    Evaluation scale

    H-5