International Competitive Strategy GLO3LH101A-3013 17.01.2022-18.03.2022 5 (EVENING, ...)+-
Learning objectives
The course enables the students to understand the key elements of international competitive strategy and the different strategies that a company can consider when operating in global markets.
Starting level and linkage with other courses
This course is the A-part of the core module of specialization in Global Markets and Trade. The Module includes three components and the the other ones are: B: 'Basics of supply chain management' and C: 'Frameworks and structures in global trade'.
It is recommended that the student has successfully completed the Basic Studies.
Contents
Topic covered in this course include:
- strategies in international business
- competitive strategy and competitive advantage
- strategy process and tools
- evaluation of the resources of the firm and their impact on the strategy
Assessment criteria
Assessment criteria - grade 1
• The student knows some elements of international competitive strategy
• The student has some understanding of the different strategies that a company can consider when entering and operating in foreign markets.
• The student has some understanding on how to evaluate the resources of the firm and how they impact the strategy
Assessment criteria - grade 3
• The student understands some key elements of international competitive strategy
• The student has understanding of the different strategies that a company can consider when entering and operating in foreign markets.
• The student understands how to evaluate the resources of the firm and draw some conclusions on how they impact the strategy
Assessment criteria - grade 5
• The student understands of the key elements of international competitive strategy very well.
• The student has an excellent understanding of the different strategies that a company can consider when entering and operating in foreign markets.
• The student understands how to evaluate the resources of the firm and draw justified conclusions on how they impact the strategy.