Upon successful completion, the student has achieved an orientation to the target-language speaking market and culture and is able to:
- recognize the characteristics of the language (its sound system, background, reach, etc.) and use some basic words and phrases in the target language
- acquire intercultural communication skills of the French-culture
- understand the basics of the business culture
- demonstrate some awareness of the market (history, politics, economy)
- explore the complexity of the business environment.