Brand Experience Development EXP4HM103-3004 28.03.2022-22.05.2022 5 (EVENING, ...)+-
Starting level and linkage with other courses
No prerequisites
Contents
- Fundamentals of brands and branding
- Brand management concepts and frameworks
- Special features of the service brand development
- Service brand development
- Strategic service brand experience management
- Brand experience and multi-sensory service brands
- Storification of a service brand experience
- Transmedia storytelling for service brand experience
- The future of service brand experience
Assessment criteria
Assessment criteria - grade 1
The student knows the key concepts related to brand development and management. Can apply brand knowledge to practical business contexts and investigate the brand of a service company and the process of building and maintaining a brand. Can recognise transmedia storytelling and sensory branding and partially employ that knowledge to service brands.
Assessment criteria - grade 3
In addition to the skills and competencies mentioned for grade 1, the student can apply the key concepts related to brand development and management. Can propose brand experience to service brands. Can measure brand experience Can judge sensory branding and brand experience. Can storify a service brand, employ the storification process to service brands and use transmedia storytelling to service brands.
Assessment criteria - grade 5
In addition to the skills and competencies mentioned for grades 1 and 3, the student can judge the special features of creating and maintaining service brands. Can develop and lead a service brand experience development programme.
Further information
This course replaces the following courses from the previous curriculum:
- Palvelubrändin hallinta (5 ECTS)
- Part of Developing and Managing Experiences (10 ECTS)
Campus
Pasila Campus
Teaching language
English
Timing
28.03.2022 - 22.05.2022
Enrollment
03.01.2022 - 25.03.2022
Groups
EVENING
MAEXPE
CONTACT
EXCH
Teachers
Mario Passos Ascencao, Leena Korttilalli
Seats
15 - 40
Degree Programme
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation