By the end of this course, participants will be able to:
• Demonstrate an in-depth understanding of the principles of imagineering and the LEGO® Serious Play® methodology, including their theoretical underpinnings and applications.
• Apply LEGO® Serious Play® techniques to address complex challenges, enabling the exploration of diverse perspectives
• Leverage LEGO® Serious Play® to improve team communication, build trust, and stimulate collaborative innovation within diverse and interdisciplinary groups
• Plan and facilitate interactive workshops using LEGO® Serious Play® to engage participants in meaningful dialogue, collaboration, and strategic thinking
• Integrate imagineering and LEGO® Serious Play® methodologies into real-world business and organizational contexts to design transformative experiences
• Critically judge the role of play and serious play methods to inspire creativity, enhance engagement, and drive meaningful organizational change.

The course has no prerequisites.This course unit is part of the master's degree's curriculum. Completion of the course requires master's study entitlement.

• Imagineering process
• Theories underpinning the LSP methodology
• Principles behind LSP methodology
• Core process of LSP methodology
• Application techniques of LSP methodology
• LSP building levels – individual, shared, system
• Imagineering with LSP methodology

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student understands the imagineering process in the development of innovative experiences, has experience of the theories underpinning the LSP methodology and knows the key principles behind LEGO SERIOUS PLAY methodology. Can gain deeper insight into the core process and the application techniques of LSP. Has attended the LSP workshop an as end-user participant by practicing a new approach to solution focused innovation and idea generation – unleashing hidden creativity. Has understood the value of physical model building and prototyping in the imagineering process. Can increase their own creative confidence. Can partially think in metaphors and communicate in stories. Can partially harness the power of play to increase creativity. Can relate to a participatory culture of experimentation.

In addition to skills and competences mentioned for grade 1, the student applies the imagineering process to the development of innovative experiences. Makes use of the theories and the key principles behind LEGO SERIOUS PLAY methodology. Utilises the core process and the application techniques of LSP. Judges the value of physical model building and prototyping. Creates generative metaphors to tell stories. Can harness the power of play to increase creativity.

In addition to skills and competences mentioned for Grades 1 and 3, the student judges the imagineering process, and the theories and the key principles underpinning the LSP methodology. Creates meaning via physical model building. Implements imagination, sense-making and sense-giving to generate meaning and high-concepts.