•   Managing Experiences EXP1RZ002-3009 04.11.2024-02.05.2025  9   (BLENDED, ...) +-
    Learning objectives
    On completion of the course, the student is able to
    • know key concepts underpinning the management of experience
    • familiar with guests, contexts, the experience provider and providing insights
    • explain and map Experience concepts; make concepts tangible
    • provide guidelines and plans for implementation of Experiences
    • develop and apply experience management frameworks to a real case
    Starting level and linkage with other courses
    No previous studies needed and no binding connections to other courses.
    Contents
    • Experience fundamentals
    • Managing experience frameworks/modules
    • Service-dominant logic and experience-dominant logic
    • Servicescape and experiencescape
    • Authenticity in Experiences
    • Stories and transmedia storytelling
    • Multiverse
    • Experience quality
    • Mass customization
    • Understanding guests
    • Scanning the environment
    • Design thinking
    • The future of managing Experiences
    Assessment criteria
    Assessment criteria - grade 1
    Grade 1
    The student can interpret key concepts underpinning the management of experience. S/he can identify guests, contexts, the experience provider and providing insights. S/he can explain and map the experience concepts and sufficiently make concepts tangible. S/he can sufficiently provide guidelines and plans for implementation of experiences. S/he can sufficiently develop and apply experience management frameworks to a real case. S/he is sufficiently able to evaluate own/peer performance within the Experience project context.
    Assessment criteria - grade 3
    Grade 3
    The student can interpret key concepts underpinning the management of experience. S/he can identify guests, contexts, the experience provider and providing insights. S/he can explain and map well the experience concepts and make concepts tangible. S/he can provide guidelines and plans for implementation of experiences. S/he can develop and apply experience management frameworks to a real case. S/he is able to evaluate own/peer performance within the Experience project context.
    Assessment criteria - grade 5
    Grade 5
    The student can very well interpret key concepts underpinning the management of experience. S/he can outstandingly identify guests, contexts, the experience provider and providing insights. S/he can critically explain and map the experience concepts and make concepts tangible. S/he can very well provide guidelines and plans for implementation of experiences. S/he can critically develop and apply experience management frameworks to a real case. S/he is very much able to evaluate own/peer performance within the Experience project context.
    Further information
    In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.
    Campus

    Athens

    Teaching language

    English

    Timing

    04.11.2024 - 02.05.2025

    Enrollment

    08.03.2024 - 08.03.2024

    Groups
    • BLENDED
    • ONLINE
    • LEMONDE24S5
    • LEMONDE22S1
    Teachers

    Mario Passos Ascencao, Violeta Salonen

    Seats

    15 - 15

    Degree Programme

    22HOTEM Degree Programme in Hospitality, Tourism and Experience Management

    R&D proportion

    0.00 cr

    Virtual proportion

    6.00 cr

    Evaluation scale

    H-5