•   Growth Through Entrepreneurial Resources and Networks ENT4HM106-3002 17.01.2022-20.05.2022  10   (AVOINAMK, ...) +-
    Learning objectives
    After completing the course successfully, the student is able to:
    - identify and utilize entrepreneurial networks and ecosystems
    - conduct resource analysis
    - identify success and failure factors of the venture
    - utilize co-creation in the business development

    - choose the right go-to-market approach
    - goal setting
    - positioning of the company and product/service
    - launching company and product
    - demand creation competences
    Starting level and linkage with other courses
    No prerequisites. It is recommended to have passed the course ”From Opportunities to Business” or having equal skills before attending the course.
    Contents
    Self-knowledge and self-leadership
    - Entrepreneurial ecosystems
    - Networking and team building
    - Resource-analysis
    - Co-creation

    - Customer creation strategy
    - Entrepreneurial growth and internationalization
    Assessment criteria
    Assessment criteria - grade 1
    The student is able to identify appropriate ecosystems and networks that can help him/her in developing his/her venture. S/he can also identify required resources that are needed to get the business started. The student understands the concept of co-creation.

    The student knows and understands the basics of go-to-market approach when supported. The student understands what the customer development means as a process for a new company. The student understands the benefits of local and international ecosystems and networks when developing his/her/a venture.
    Assessment criteria - grade 3
    In addition to the previously mentioned competences (for grade 1), the student is able to utilize appropriate ecosystems and networks for the benefit of the venture as well as conduct a comprehensive resource analysis of the venture. S/he can identify the success and failure factors of the venture. The student can utilize the concept of co-creation in his/her business development process.

    The student demonstrates good knowledge of go-to-market approach. S/he can analyze and make recommendations for a chosen company’s customer development process. The student is able to leverage local and international ecosystems and networks when developing his/her/a venture. The student is able to analyze and make recommendations for appropriate tools.
    Assessment criteria - grade 5
    In addition to the previously mentioned competences (for grade 3), the student is able to take corrective actions to minimize the risks of potential failure factors and strengthen the success factors after taking a comprehensive resource analysis. S/he can demonstrate his/her ability to implement the concept of co-creation in the further development of his/her business.

    The student demonstrates advanced knowledge of the go-to-market approach. S/he demonstrates excellent skills and abilities in analyzing and recommending a chosen company’s customer development process. The student is able to compare and leverage local and international ecosystems and networks efficiently when developing his/her/a venture. The student demonstrates professionalism in analyzing and making recommendations for choose appropriate tools.

    Teaching methods and instruction

    8 contact sessions, including 2 coaching sessions otherwise independent studying including case studies and excercises.

    Learning material and recommended literature

    Materials listed in the implementation plan and other material handed out in contact sessions and virtual platform.

    Working life connections

    There is cooperation with companies in the learning assignments and the student can utilize his/her own company or connect the assignments in learning assignments from RDI projects.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    No exams

    Teaching language

    English

    Internationality

    The experiences and working environments of the students bring an international aspect to the course. International aspects can also be seen in the cases, books, articles and assignments that are been used in the course.

    Timing

    17.01.2022 - 20.05.2022

    Learning assignments

    What is growth for entrepreneurial ventures? (pre-assignment 15%) Drivers / enablers for growth? (2* analyses á 20 % = 40 %) Different types of ventures and growth (case studies 20%) Paths for growth (3 case studies 25%) Detailed instructions are given in the implementation plan.

    Enrollment

    03.01.2022 - 14.01.2022

    Content scheduling

    In addition to the contact lessons on weeks 5,7,10, 13, 15,17 and 19, there will be on demand based coaching on weeks 9, 11 and 18.

    Groups
    • AVOINAMK
    • MAENTE
    • EVENING
    • MAENTF
    • EXCH
    • ONLINE
    Alternative learning methods

    If the student has achieved sufficient skills e.g. through previous jobs, hobbies or in other courses, he/she can demonstrate his/her prior learning and pass the course faster. Please check MyNet or the web-site for further instructions for RPL process.

    Teachers

    Irma Mäkäräinen-Suni, Anette Kairikko, Olli Laintila

    Seats

    15 - 40

    Further information

    Preliminary assessment scale:
    What is growth for entrepreneurial ventures? (pre-assignment 15 points)
    Drivers / enablers for growth? (2* analyses á 20 points = 40 points)
    Different types of ventures and growth (case studies 20 points)
    Paths for growth (3 case studies 25 points)
    Grading scale of 1-5 will be used in the course in such a way that the points earned will be added together and the total amount of points will determine the final grade according to the following scale:

    Number of points Grade
    40-59 points 1
    60-69 points 2
    70-79 points 3
    80-89 points 4
    90-100 points 5

    The student must get a passing grade at least from three assessment items, meaning at least 40% from each item points.

    Degree Programme

    LEBUM Degree Programme in Leading Business Transformation

    R&D proportion

    0.00 cr

    Virtual proportion

    10.00 cr

    Evaluation scale

    H-5