In the course you get tools and tips on how to analyze companies pre-requisites to internationalise.
After having completed this course the student:
• Can define internationalisation as a process and list the possible challenges and opportunities in the process
• Can name and define some international markets entry modes and strategies and knows the advantages and disadvantages of chosen entry mode
• Has a good understanding of competition in the markets
• Can identify, collect and analyse data for market entry decisions for a given enterprise