•   Expanding to Foreign Markets ENT002TR1AE-3092 18.08.2025-10.10.2025  5   (TRB3PCECO, ...) +-
    Learning objectives
    After completion of this course or the equivalent assessment of prior learning, the student will be able to:
    - Identify the motives and risks of internationalization.
    - Compare and contrast internationalization processes and strategies.
    - Differentiate how multinational companies operate (location, communication, decision making, etc.)
    - Compare and assess the suitability of various market entry modes to identify the optional ways to grow in selected markets
    - Articulate the process to create a partner network
    - Recognize the different strategic options of the company to make a reliable market assessment
    - Explain and criticize the challenges and opportunities SMEs and MNCs face in terms of ethics, responsibility and sustainability when selling to markets abroad.
    - Compare the cultural environment of business in developed and emerging markets.
    Contents
    - Terminology and definitions
    - Reasons for companies to internationalize
    - Prerequisites for successful internationalization/globalization
    - Cultural environment of international business
    - Ethics, corporate social responsibility, sustainability and governance in international business operations
    - Understanding emerging markets
    - Market entry strategies (export entry modes, FDI, contractual entry modes, projects)
    - Partners, networks and international value chain
    - Strategy and organization in the international firm
    - Target market screening and selection
    Assessment criteria
    Assessment criteria - grade 1
    Assessment criteria
    The student:
    - knows the basic motives and risks of internationalization
    - is able to identify some of the opportunities and challenges the international business environment poses.
    - has a rudimentary knowledge of operation modes in foreign markets.
    - knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
    - is able to understand SME firm's value chain activity and relate it to a theory or model.
    - is able to understand the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.
    Assessment criteria - grade 3
    Assessment criteria
    The student:
    - knows the different motives and risks of internationalization.
    - is able to analyze the opportunities and challenges the international business environment poses.
    - has a good knowledge of various operation modes in global markets.
    - is familiar with internationalizing a firm’s value chain and utilizing value networks.
    - is able to participate as part of a team in analyzing the target market and drawing up a basic internationalization plan for a value chain activity of a firm.
    - is able to explain the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.
    Assessment criteria - grade 5
    Assessment criteria
    - is able to identify proactive and reactive motives as well as the main risks associated with internationalization
    - is able to analyze the relevant opportunities and challenges the international business environment poses.
    - has a solid knowledge of various operation modes in foreign markets.
    - has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
    - is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan for a value chain activity of a firm.
    - is able to explain and criticize the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.
    Further information
    Contact lessons and project work.

    Class-based learning and team project, assignments, and independent work.
    Teaching methods and instruction

    This course is a part of all Haaga-Helia's Bachelor's degrees and the student can participate in any implementation. This implementation is specifically aimed at students of Business Administration degree.

    Inquiry learning
    Own reading
    Independent studying
    Learning by doing

    Learning material and recommended literature

    Books: Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities.
    Hollensen, S. Pearson 2014. Global Marketing. E-publication 2017 also available.
    Other possible material provided/suggested by the teacher.

    Working life connections

    Cases and examples are connected to working life.

    Campus

    Porvoo Campus

    Exam dates and re-exam possibilities

    Quizzes are available and each participant is allowed to to take quizzes at own speed during the course time.

    Teaching language

    English

    Internationality

    International learning materials.
    Cases are of international character

    Timing

    18.08.2025 - 10.10.2025

    Learning assignments

    Each individual should complete all quizzes and assignments.

    Content scheduling

    Course is open between 18.8-10.10.2025.

    Groups
    • TRB3PCECO
    • EVENING
    • VIRTUAL
    • INSTRUCTED
    Alternative learning methods

    You can proceed in your studies by
    - participating in courses
    - using recognition of prior learning (transfer crediting and demonstrations i.e. RPL) or
    - using work-based learning during studies (Work & Study)
    Contact the teachers before the course starts if you have considerable prior learning about the subject already.

    Teachers

    Katri Heikkinen

    Seats

    30 - 100

    Further information

    All quizzes will be assessed as indicated and different quizzes have different weights (see Moodle for detailed instructions).

    Degree Programme

    TRALI Tradenomi liiketalous

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5