Expanding to Foreign Markets - Opinto-opas

After completion of this course or the equivalent assessment of prior learning, the student will be able to:
- Identify the motives and risks of internationalization.
- Compare and contrast internationalization processes and strategies.
- Differentiate how multinational companies operate (location, communication, decision making, etc.)
- Compare and assess the suitability of various market entry modes to identify the optional ways to grow in selected markets
- Articulate the process to create a partner network
- Recognize the different strategic options of the company to make a reliable market assessment
- Explain and criticize the challenges and opportunities SMEs and MNCs face in terms of ethics, responsibility and sustainability when selling to markets abroad.
- Compare the cultural environment of business in developed and emerging markets.

- Terminology and definitions
- Reasons for companies to internationalize
- Prerequisites for successful internationalization/globalization
- Cultural environment of international business
- Ethics, corporate social responsibility, sustainability and governance in international business operations
- Understanding emerging markets
- Market entry strategies (export entry modes, FDI, contractual entry modes, projects)
- Partners, networks and international value chain
- Strategy and organization in the international firm
- Target market screening and selection

Assessment criteria
The student:
- knows the basic motives and risks of internationalization
- is able to identify some of the opportunities and challenges the international business environment poses.
- has a rudimentary knowledge of operation modes in foreign markets.
- knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
- is able to understand SME firm's value chain activity and relate it to a theory or model.
- is able to understand the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.

Assessment criteria
The student:
- knows the different motives and risks of internationalization.
- is able to analyze the opportunities and challenges the international business environment poses.
- has a good knowledge of various operation modes in global markets.
- is familiar with internationalizing a firm’s value chain and utilizing value networks.
- is able to participate as part of a team in analyzing the target market and drawing up a basic internationalization plan for a value chain activity of a firm.
- is able to explain the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.

Assessment criteria
- is able to identify proactive and reactive motives as well as the main risks associated with internationalization
- is able to analyze the relevant opportunities and challenges the international business environment poses.
- has a solid knowledge of various operation modes in foreign markets.
- has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
- is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan for a value chain activity of a firm.
- is able to explain and criticize the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.

Contact lessons and project work.

Class-based learning and team project, assignments, and independent work.

Project counseling and contact lessons. Class-based learning and team project, assignments, and independent work.
If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further RPL information and instructions

Hollensen, S. Global Marketing, newest edition, parts I, II & III

Team project of researching a Finnish start up company's market possibilities

Pasila Campus

Home exam during the course final week in December. Re-exam upon request for anybody not attending the exam during the coming 6 months.

English

Team project of researching a Finnish start up company's market possibilities

23.10.2023 - 15.12.2023

Team project throughout the course including report and presentation at the final week. Online discussion of current international topics affecting global trade Individual report writing assignment (from the project) Home examination of the scheduled topics Assessment of individual learning Test your knowledge quizes for practicing to the home work

12.06.2023 - 20.10.2023

Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
Sustainability
Budgeting and planning the foreign Entry

CONTACT
TR3HEECO2
EXCH

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further RPL information and instructions

Timo Rima

15 - 40

Teamwork 50% subgrade 1-5 in Peppi
Individual 50% subgrade 1-5 in Peppi

TRALI Tradenomi liiketalous

0.00 cr

H-5