Expanding to Foreign Markets - Opinto-opas

After completion of this course or the equivalent assessment of prior learning, the student will be able to:
- Identify the motives and risks of internationalization.
- Compare and contrast internationalization processes and strategies.
- Differentiate how multinational companies operate (location, communication, decision making, etc.)
- Compare and assess the suitability of various market entry modes to identify the optional ways to grow in selected markets
- Articulate the process to create a partner network
- Recognize the different strategic options of the company to make a reliable market assessment
- Explain and criticize the challenges and opportunities SMEs and MNCs face in terms of ethics, responsibility and sustainability when selling to markets abroad.
- Compare the cultural environment of business in developed and emerging markets.

- Terminology and definitions
- Reasons for companies to internationalize
- Prerequisites for successful internationalization/globalization
- Cultural environment of international business
- Ethics, corporate social responsibility, sustainability and governance in international business operations
- Understanding emerging markets
- Market entry strategies (export entry modes, FDI, contractual entry modes, projects)
- Partners, networks and international value chain
- Strategy and organization in the international firm
- Target market screening and selection

Assessment criteria
The student:
- knows the basic motives and risks of internationalization
- is able to identify some of the opportunities and challenges the international business environment poses.
- has a rudimentary knowledge of operation modes in foreign markets.
- knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
- is able to understand SME firm's value chain activity and relate it to a theory or model.
- is able to understand the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.

Assessment criteria
The student:
- knows the different motives and risks of internationalization.
- is able to analyze the opportunities and challenges the international business environment poses.
- has a good knowledge of various operation modes in global markets.
- is familiar with internationalizing a firm’s value chain and utilizing value networks.
- is able to participate as part of a team in analyzing the target market and drawing up a basic internationalization plan for a value chain activity of a firm.
- is able to explain the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.

Assessment criteria
- is able to identify proactive and reactive motives as well as the main risks associated with internationalization
- is able to analyze the relevant opportunities and challenges the international business environment poses.
- has a solid knowledge of various operation modes in foreign markets.
- has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
- is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan for a value chain activity of a firm.
- is able to explain and criticize the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.

Contact lessons and project work.

Class-based learning and team project, assignments, and independent work.

Project counseling and contact lessons
Class-based learning and team project
Individual Assignments

Hollensen, S. Global Marketing, newest edition, parts I, II & III

Team project of researching a Finnish start up company's market possibilities

Pasila Campus

Home exam during the course final week in May. Re-exam upon request for anybody not attending the exam during the coming 6 months.

English

Team project of researching a Finnish start up company's market possibilities

25.03.2024 - 17.05.2024

Team project throughout the course including report and presentation at the final week Online discussion of current international topics affecting global trade Individual report writing assignment (from the project) Home examination of the scheduled topics Assessment of individual learning Test your knowledge quizes for practicing to the home work

02.01.2024 - 22.03.2024

Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
Sustainability
Budgeting and planning the foreign Entry

CONTACT
BLENDED
TR3HEECO2
TR3HEECO1
EXCH

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further RPL information and instructions

Timo Rima

15 - 45

Divided in Moodle for 100 assessment points as follows:
Teamwork 40 points:
Pre-project assignment 5p
Midterm report 5p
Final report 25p
Final presentation 5p
Individual assignments 60 points:
Pre assignment upon course entry 5p
Online discussion 5p
Individual report writing for the project 10p
Moodle exam 25p
Individual learning and team evaluation 5p
Attendance 10p

Grades to Peppi
more than 90 equals 5
more than 80 equals 4
more than 70 equals 3
more than 60 equals 2
40-60 equals 1
less than 40 equals 0

TRALI Tradenomi liiketalous

0.00 cr

2.00 cr

H-5