Upon completion of the course, the student is able to
- Understand and describe Social Media Marketing as a strategic tool in today’s international business environment
- Apply social media marketing theories and new technics like the use of virtual reality to practical marketing campaigns
- Understand how companies can use and leverage most important social media sites like Instagram, YouTube, Meta (Facebook), TikTok, Twitter.
- Identify and leverage the latest social media trends.
- Understand how social media algorithms work.
-Create a simple social media plan for a company.
- Quick introduction to metaverse and how it will change social media.