•   Social Media Marketing in Modern Business COM8HH004-3025 24.10.2022-16.12.2022  5   (VIRTUAL) +-
    Learning objectives
    Upon completion of the course, the student is able to

    - Understand and describe Social Media Marketing as a strategic tool in today’s international business environment
    - Apply social media marketing theories and new technics like the use of virtual reality to practical marketing campaigns
    - Understand how companies can use and leverage most important social media sites like Instagram, YouTube, Meta (Facebook), TikTok, Twitter.
    - Identify and leverage the latest social media trends.
    - Understand how social media algorithms work.
    -Create a simple social media plan for a company.
    - Quick introduction to metaverse and how it will change social media.
    Starting level and linkage with other courses
    The course has no special starting requirement.
    Contents
    Introduction to Social Media
    Why social media is so important for businesses today
    How to promote any business on Instagram
    How to promote any business on Meta (Facebook)
    How to promote any business on YouTube
    How to promote any business on TikTok
    How to promote any business on Twitter
    How to create a social media plan for your business
    Companies can use the metaverse to promote their products and services
    Examples and case studies
    Questions and answers
    Assessment criteria
    Assessment criteria - grade 1
    Has basic knowledge of social media in modern business
    Knows basic concepts of Instagram marketing and marketing in other social platforms
    Is able to present the key aspects of social media marketing
    Assessment criteria - grade 3
    Student in addition:

    Has a good knowledge of concepts and principles of social media.
    Is familiar with the main benefits and disadvantages of social media.
    Has good skills in using different social media tools and services.
    Has a good general understanding of how to analyze the performance of other companies in social media sites.
    Can do a good social media marketing plan (final work for this course).
    Assessment criteria - grade 5
    Student in addition:

    Can demonstrate explicit knowledge of creating effective plan of how to use social media marketing.
    Can create effective content in different social media platforms that creates value for companies.
    Is very familiar with the main concepts of how to create paid social media campaign.
    Has created very complete and valuable paid social media marketing plan (finalwork)
    Has reinforced learning by reading information related to the topic in different websites.
    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    24.10.2022 - 16.12.2022

    Enrollment

    13.06.2022 - 21.10.2022

    Groups
    • VIRTUAL
    Teachers

    Lasse Rouhiainen

    Seats

    1 - 200

    Degree Programme

    HELI Liiketalouden koulutusohjelma

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5