The aim of this course is to develop an understanding of sustainable business development in a global and rapidly changing world through a framework of responsibility, reputation and stakeholder relations.

Upon completion of the course, students will understand how social, economic and environmental responsibility and stakeholder relations are interlinked and how they affect the organization’s operations, decision-making and reputation. Students will be able to prioritize the organization’s stakeholders and identify their expectations and identify potential reputational risks, especially from a sustainability perspective. Students will be able to develop the organization’s stakeholder relations and apply communication and reputation management strategies that support the sustainability and reputation of the organization in a rapidly changing global environment.

This course unit is part of the master's degree's curriculum. Completion of the course requires master's study entitlement.

Key themes
• Sustainability from a reputation and brand perspective
• Stakeholders and managing expectations
• Crisis communication: planning and implementation
• Crisis preparedness and response

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student demonstrates satisfactory competence in relation to the course learning objectives. The student identifies some of the theories, perspectives and concepts presented in the course. The student weakly identifies their implications for practice.

The student demonstrates good competence in relation to the course learning objectives. The student has good command of the theories, perspectives and concepts presented in the course. The student is able to analyze their implications for practice.

The student demonstrates excellent competence in relation to the course learning objectives. The student profoundly masters theories, perspectives and concepts presented in the course. The student critically and thoroughly applies the concepts and theories learned in the course to analyze and create solutions for practical work situations.