Leading Creative Planning and Production - Opinto-opas

After completing the course successfully, the student can lead is/herself and effectively manage own work in the various stages of creative planning processes and multichannel content production. In terms of meta skills student will develop creativity, cooperation and networking, emotional intelligence, deduction and decision making skills and (cognitive) flexibility and ambiguity tolerance.

No prerequisites but at understanding of digital marketing communication basics is recommended. This course unit is part of the master's degree's curriculum. Completion of the course requires master's study entitlement.

• Customer, Brand, and Market Insight
• Concept Design
• Creative Planning
• Multichannel Storytelling
• Digital Content Production and optimizing for various platforms

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

In addition to criteria in grade 1, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges.

S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight.

S/he can can act independently and manage creative planning process and various storytelling solutions successfully via multiple channels.

In addition to the criteria for grade 3, the student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation.

As part of a creative team, she/he can implement and manage creative planning processes independently, constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions.

S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms.

He/she demonstrates excellent commitment and attitude to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.

After completing the course, the student knows how to plan and lead a creative process and multi-channel content production.
In the course, a group project is done, where a concept and content are created according to the given brief.
NOTE The teaching is partially shared with the Finnish sister implementation, but in those instances English is being used.

Available in the Moodle when the course begins.

Collaboration with a non-profit organisation.

Pasila Campus

English

23.10.2023 - 15.12.2023

Creative concept and content plan to be done as a group work (weight: 60%) Learning diary (weight 40%)

12.06.2023 - 20.10.2023

Intensive implementation, which consists of three workshops and group work between them.
Saturday 28 October 2023 from 9 am to 3 pm
Saturday 11 November 2023 from 9 am to 3 pm
Saturday 2 December 2023 from 9 am to 3 pm
In addition, the groups have the opportunity to receive coaching from the teacher (online) between the workshops at a separately agreed time.

WEEKEND
CONTACT
BLENDED
MACOME
EXCH

Recognition of prior learning in accordance with the instructions on Haaga-Helia's student pages.

Hanna Rajalahti, Leena Korttilalli

15 - 25

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

Grade 3
In addition, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can optimise creative planning process and various storytelling solutions successfully via multiple channels.

Grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation. As part of a creative team, she/he can implement and manage creative planning processes constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions. S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms. He/she demonstrates excellent commitment to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

0.00 cr

2.00 cr

H-5