Leading Creative Planning and Production - Opinto-opas

After completing the course successfully, the student can lead is/herself and effectively manage own work in the various stages of creative planning processes and multichannel content production. In terms of meta skills student will develop creativity, cooperation and networking, emotional intelligence, deduction and decision making skills and (cognitive) flexibility and ambiguity tolerance.

No prerequisites but at understanding of digital marketing communication basics is recommended.

• Customer, Brand, and Market Insight
• Concept Design
• Creative Planning
• Multichannel Storytelling
• Digital Content Production and optimizing for various platforms

The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

In addition to criteria in grade 1, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges.

S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight.

S/he can can act independently and manage creative planning process and various storytelling solutions successfully via multiple channels.

In addition to the criteria for grade 3, the student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation.

As part of a creative team, she/he can implement and manage creative planning processes independently, constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions.

S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms.

He/she demonstrates excellent commitment and attitude to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

After completing the course, the student is able to plan and lead creative process and multichannel content production.
During the course, students form teams that create a concept and content in accordance with a given brief.
NOTE There are both Finnish and English speaking students in the course.

Will be available in Moodle.

Team work relates to professional practices.

Pasila Campus

English

24.10.2022 - 16.12.2022

Creative concept and content plan (weight: 60%) Learning diary (weight 40%)

13.06.2022 - 21.10.2022

Intensive implementation consisting of three workshops and group work between them.
Saturday 29.10.2022 at 9-15
Saturday 12.11.2022 at 9-15
Saturday 3.12.2022 at 9-15
In addition, the groups have the opportunity to receive coaching (online) from the teacher at a time to be agreed between the workshop.

CONTACT
MACOME
EXCH

Recognition of prior learning, following the instructions on Haaga-Helia's students' pages.

Hanna Rajalahti, Leena Korttilalli

15 - 40

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

Grade 3
In addition, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can optimise creative planning process and various storytelling solutions successfully via multiple channels.

Grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation. As part of a creative team, she/he can implement and manage creative planning processes constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions. S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms. He/she demonstrates excellent commitment to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

0.00 cr

H-5