Leading Creative Planning and Production - Opinto-opas

After completing the course successfully, the student can lead is/herself and effectively manage own work in the various stages of creative planning processes and multichannel content production. In terms of meta skills student will develop creativity, cooperation and networking, emotional intelligence, deduction and decision making skills and (cognitive) flexibility and ambiguity tolerance.

No prerequisites but at understanding of digital marketing communication basics is recommended.

• Customer, Brand, and Market Insight
• Concept Design
• Creative Planning
• Multichannel Storytelling
• Digital Content Production and optimizing for various platforms

The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

In addition to criteria in grade 1, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges.

S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight.

S/he can can act independently and manage creative planning process and various storytelling solutions successfully via multiple channels.

In addition to the criteria for grade 3, the student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation.

As part of a creative team, she/he can implement and manage creative planning processes independently, constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions.

S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms.

He/she demonstrates excellent commitment and attitude to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.

Students work in creative teams doing a project (creatice concept + content) based on a brief provided by a non-profit organisation. In addition to team work, course learning methods include contact lessons, independent information search and online studies. Students reflect on their learning by writing a learning diary during the course. The assessment of one’s own learning is an obligatory part of the course.

To be announced during the course. Student will also be required to search for relevant background materials themselves.

Students work in creative teams doing a project (creative concept + content) based on a brief provided by a non-profit organisation. The studies and learning assignments seek to mirror everyday business in corporations and other organisations. The learning sessions may also include guest lectures and company visits. Students apply their learning within their current work environment.

Pasila Campus

No exams

English

Depending on the implementation. Students’ backgrounds and work environments will bring an international perspective to the course. English-language sources will be used during the course.

17.01.2022 - 20.05.2022

TEAMWORK: CREATIVE PROJECT AND RELATED TASKS 50 % of the overall grade. Grading: 0 - 5 Calculated workload: approximately 67 hours Feedback: Team feedback INDIVIDUAL WORK: PARTICIPATION IN COURSE MEETINGS, LEARNING DIARY AND SELF-EVALUATION 50 % of the overall grade Grading: 0 - 5 Calculated workload about 67 hours

03.01.2022 - 14.01.2022

Contact classes Thursdays at 17:40-20:30 btw 20.1.-19.5.2022

EVENING
CONTACT
MACOME
EXCH

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via RPL process. Instructions for recognising and validating prior learning (RPL) will be given by the teacher(s) at the beginning of the course.

Hanna Rajalahti, Eeva Puhakainen

15 - 40

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

Grade 3
In addition, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can optimise creative planning process and various storytelling solutions successfully via multiple channels.

Grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation. As part of a creative team, she/he can implement and manage creative planning processes constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions. S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms. He/she demonstrates excellent commitment to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

H-5