•   Basics of Graphic Design and Tools COM004AS2AE-3007 13.01.2025-14.03.2025  5   (TRB3HEMAR, ...) +-
    Learning objectives
    - The student is able to apply the fundamentals of design and visual communication theory to the process of solving communication challenges.
    - The student can demonstrate original, creative and relevant thinking, and apply it to visual communication solutions.
    - The student can successfully produce visual communication solutions using the appropriate Adobe design programmes.
    - The student is able to continue to develop their skills and knowledge through self-directed learning.
    Starting level and linkage with other courses
    No preconditions.
    Contents
    - The fundamentals of graphic design and visual communication theory.
    - Introduction to design production basics.
    - Introduction to design tools.
    - Self-directed learning.
    Assessment criteria
    Assessment criteria - grade 1
    Through the course assignment, the student can demonstrate that they have acquired the skills and knowledge to create a visual communication solution for a specific client using the entire design process. From a design brief they can recognise and define a client’s requirements, and consequently design and produce a visual communication solution, showing an understanding of the client’s needs. Furthermore, they should demonstrate an ability to use relevant Adobe design programmes, acquired through a combination of class-participation and self-directed learning. They can identify the forms and requirements of entrepreneurship in creative industries and can showcase their own expertise for sales driven purposes.
    Assessment criteria - grade 3
    Through the course assignment, the student can demonstrate that they have acquired the skills and knowledge to create a visual communication solution for a specific client using the entire design process. From a design brief they can recognise and define a client’s requirements, and consequently design and produce a visual communication solution to a good standard, showing a good level of creativity and understanding of the client’s needs. Furthermore, they should demonstrate a good skill-level regarding relevant Adobe design programmes, acquired through a combination of active class-participation and self-directed learning. They can identify the forms and requirements of entrepreneurship in creative industries and can showcase their own expertise for sales driven purposes.
    Assessment criteria - grade 5
    Through the course assignment, the student can demonstrate that they have acquired the skills and knowledge to create a visual communication solution for a specific client using the entire design process. From a design brief they can recognise and define a client’s requirements, and consequently design and produce a visual communication solution to a very good standard, showing a high level of creativity and understanding of the client’s needs. Furthermore, they should demonstrate a very good skill-level regarding relevant Adobe design programmes, acquired through a combination of active class-participation and self-directed learning. They can identify the forms and requirements of entrepreneurship in creative industries and can showcase their own expertise for sales driven purposes.
    Teaching methods and instruction

    The student is able to apply the fundamentals of design and visual communication theory to the process of solving communication challenges.
    The student can demonstrate original, creative and relevant thinking, and apply it to visual communication solutions.
    The student can successfully produce visual communication solutions using the appropriate Adobe design programmes.
    The student is able to continue to develop their skills and knowledge through self-directed learning.

    Learning material and recommended literature

    Material will be available via the Moodle site.

    Working life connections

    The student will plan and implement a visual design project, during the course.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    No exam

    Teaching language

    English

    Internationality

    The course will be taught in English, and much of the material will be from international sources.

    Timing

    13.01.2025 - 14.03.2025

    Learning assignments

    Visual design project.

    Enrollment

    02.01.2025 - 10.01.2025

    Content scheduling

    13.01.2025 - 14.03.2025

    Groups
    • TRB3HEMAR
    • EVENING
    • CONTACT
    • BLENDED
    Alternative learning methods

    N.A.

    Teachers

    Graham Hill

    Seats

    15 - 35

    Further information

    Passing the course requires commitment to the assignment work and contact sessions. The grade is based on the design material produced (70%) and on the student’s own commitment and attitude (30%).

    Degree Programme

    TRALI Tradenomi liiketalous

    R&D proportion

    0.00 cr

    Virtual proportion

    3.00 cr

    Evaluation scale

    H-5