Upon successful completion, the student has achieved an orientation to the target-language speaking market and culture and is able to:
• recognize the characteristics of the language (its sound system, its writing system, background, reach, etc.) and use some basic words and phrases in the target language
• acquire intercultural communication skills of the Chinese culture
• understand the basics of the business culture
• demonstrate some awareness of the market (history, politics, economy)
• explore the complexity of the business environment.
No prerequisite course required
• foretaste of the Chinese-language (background, characters, pronunciation)
• basic words and phrases in the target language
• culture of the area (dos and don’ts)
• business culture (how to survive in the area)
• market (geography, history, politics, economy)
• business environment
1. The student has a basic knowledge of the language and culture, as well as the Chinese-speaking market. They are able to read and understand a few basic sentences. The student has only a limited understanding of the business culture and the market contexts.
3. The student is familiar with the language and culture, as well as the Chinese-speaking market. The student is able to produce a few basic sentences. The student has an idea of the business culture and the market contexts.
5. The student has a comprehensive understanding of the Chinese-language context and is able to discuss the market and culture in English. They are able to communicate in a few basic situations in the Chinese-language and relate to the culture when dealing with locals. The student is knowledgeable in the business culture and the market contexts.