•   Aviation Business Basics 1 BUS1AB101-3009 24.10.2022-16.12.2022  5   (AB1CQ) +-
    Learning objectives
    Upon completion of the course:

    LO1: Student is able to define the process in becoming an entrepreneur and evaluate different available business forms and formalities.
    LO2: Understanding entrepreneurial approach, business mindset based on individual, organisation and society context
    LO3: Evaluate different entrepreneurial opportunities and business models with sustainability considerations e.g. circular economy.
    LO4: Promote entrepreneurial spirit through individual participation, group work and understanding team dynamics influence in start-up context
    LO5: The student realises the value and use of creating a useful business network both from an individual perspective and organisation´s view

    The aim: Learn to think like an entrepreneur and to solve real-world problems by creating something new. After a successful participation in the course, the student should be able to develop business model considerations in context of entrepreneurial process in starting up a business. In addition, the student will be able to present a new venture idea to potential decision makers. Student will understand the difference between intrapreneurship and entrepreneurship and develop skills in innovative thinking, considering both inside and outside a corporate frame.
    Starting level and linkage with other courses
    No previous studies needed and no binding connections to other courses
    Contents
    • The characteristics of an entrepreneur and intrapreneur
    • Analysis of business environment with emphasis on aviation
    • Introduction to forms of business in Finland
    • Process of founding a business
    • Making a business plan/business model
    • Permits/legal issues/investment
    • Pitching own business idea
    • Business model canvas and its components
    Assessment criteria
    Assessment criteria - grade 1
    Grade 1
    The student’s understanding of entrepreneurship key concepts is limited. Student’s level of skill in developing and in establishing a business, is below average. Her’s/his’ knowledge about the basic theoretical frameworks and business model is below average. Student’s attitude towards learning through participation in teamwork and conducting assignments, is below average. Her/his capability to analyze organizational practices that facilitate different types of businesses is limited.
    Assessment criteria - grade 3
    Grade 3
    The student has good entrepreneurial skills and understands components of establishing own business.
    S/he has a good knowledge of the basic theoretical frameworks and business model which is necessary in business set up. S/he has a good attitude towards learning through participation in teamwork and conducting assignments. S/he has a good self- and group critical thinking. S/he can objectively measure the success of business.
    Assessment criteria - grade 5
    Grade 5
    The student has excellent entrepreneurial skills in developing and in establishing both an innovative and viable business. S/he has excellent knowledge about the theoretical frameworks, business models and its application in practice. S/he has an excellent attitude towards learning through self-initiative and continuous and supportive participation in teamwork and in conducting assignments. S/he has an excellent measurements skills and analyses of business success.
    Further information
    This course might involve a project work commissioned by an external company.

    Learning material and recommended literature

    Instructors´ own material
    Book and/or academic articles
    Companies´ web portals
    Relevant media, news agencies, quality press, etc.
    Social networking tools
    Material produced by students
    Industry related reports and statistics
    Data from H-H provided statistical databases

    Campus

    Chongqing

    Teaching language

    English

    Timing

    24.10.2022 - 16.12.2022

    Learning assignments

    Assignments will consist of project work, case studies, literature review, take home assignments, and self- and peer assessments. Emphasis will be set on Project Plan in the semester project of Business Idea Competition (BIC). Assignments & exercises: Project Plan Personal Pitch Project Pitch Airline assignment basic 1&2 Literature case studies Aviation Metrics -basics calculation SWOT basics PESTEL basics Porter´s five forces Strategy basics Business model canvas Individual business canvas Idea generation -think tank Reading Circle (RC) report

    Content scheduling

    Weekly schedule outline (plan might change depending on the student group)

    Session1
    *Instructor Introduction
    *Overview of the course
    *Student presence & introductions
    *Course Assignments presentation
    *Take home assignment
    Session2
    Theme: Environmental scanning -basics of tools & analysis
    *Going through the first assignment from session1
    *Introduction of the semester project
    *Basics of Strategy in aviation context
    *PESTEL & SWOT -go through in basics1-
    *Porter´s Five
    *Business model canvas
    *Personal business canvas
    Session3
    Theme: Segmentation
    *Airline Business Models
    *Geographical: National, regional, international
    *Customer segmentation
    *Airline & Airport segmentation
    *Choose your airline to analyse during the implementation scope
    Session 4
    Theme: Airlines & Airport
    *Industry in figures
    *Airlines: Business models
    *Airports
    *Metrics
    *Terminology
    *Assignments
    Session 5
    Theme: Airlines & Airport
    *Airlines: Business models, Fleet, Networks, Scheduling, Pricing, product/service, distribution LCC vs FSC
    *Airports Hubs & Scopes
    *Metrics
    *Assignments
    Session 6
    Theme: Airlines & Airport
    *Airlines: Business models, Fleet, network, scheduling, pricing, product/service, distribution LCC vs FSC
    *Airports
    *Metrics
    *Terminology
    *Assignments
    Session 7
    Data & dashboards -reading reports, assessment & outcomes
    Session 8 Theme: Analysis & presentation
    *Idea competition & RC concept
    *Project Plan
    *Idea generation (SWOT help)
    *RC with articles
    *Pitching
    Session 9
    Theme: Analysis & presentation
    *Idea competition & RC concept
    *Project Plan
    *Idea generation (SWOT help)
    *RC with articles
    *Pitching
    Session 10 Group work & guiding
    Session 11 Group work & guiding
    Session 12 Presentations
    Session 13 Presentations
    Session 14 Presentations
    Session 15 Evaluation
    Session 16 Implementation wrap-up, feedback and next steps

    Groups
    • AB1CQ
    Teachers

    Thomas Sundman

    Seats

    15 - 80

    Further information

    Assessment criteria & Evaluation
    1. Project plan for BIC
    2. Reading Circle (RC)
    3. Assignments and participation

    Degree Programme

    ABBA Degree Programme in Aviation Business

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5