Inquiry learning
Tutorials
Lectures and workshops
Independent study and teamwork
The assessment of one’s own learning
Inquiry learning
Tutorials
Lectures and workshops
Independent study and teamwork
The assessment of one’s own learning
Books on the content topics
E-books and online articles
Online tutorials
Companies’ web-portals
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Instructors’ own materials, materials produced by students.
Possible guest lecturers from the industry or Haaga-Helia Porvoo alumni.
Porvoo Campus
English
Possibility to work with international team and international lectures. International learning materials.
24.08.2020 - 18.12.2020
50% group assignment 50% individual assignment
TIMETABLE:
Dates
Content
Teacher
25 AUG
Course introduction
Annette
26 AUG
Implementation plan presentation
Annette
1SEP
Individual assignment
Annette
2 SEP
Individual assignment
Annette
8 SEP
Basic concepts of marketing
Annette
9 SEP
Individual assignment
Annette
15 SEP
Basic concepts of sales
Annette
16 SEP
Individual assignment
Annette
22 SEP
Marketing mindset
Annette
23 SEP
Group work
Annette
29 SEP
7 Ps
Annette
30 SEP
Group work
Annette
6 OCT
Brands
Annette
7 OCT
Group work
Annette
13 OCT
Digitalization
Annette
14 OCT
Sales and marketing co-operation
Annette
21 OCT
Group work
Annette
22 OCT
Group work
Annette
27 OCT
Presenting the group findings 1
Annette
28 OCT
Presenting the group findings 2
Annette
3 NOV
Sales to consumers
Annette
4 NOV
Individual assignment
Annette
10 NOV
Business customers and distribution channels
Annette
11 NOV
Individual assignment
Annette
17 NOV
Steps in consumer buying process
Annette
18 NOV
Individual assignment
Annette
24 NOV
Sales process: B2C and B2B
Annette
25 NOV
Individual assignment
Annette
1 DEC
Customer encounter skills
Annette
2 DEC
Individual assignment
Annette
8 DEC
Goal oriented sales conservation: pitching
Annette
9 DEC
Individual assignment
Annette
15 DEC
Individual assignment feedback and discussions 1
Annette
16 DEC
Individual assignment feedback and discussions 2
Annette
Annette Toivonen
15 - 40
Grade 1
The student can state the brand and service promises of one’s own organisation. In one’s own role, is able to point out the objectives related to sales and marketing. Recognizes customer paths and the different sales phases. The student participates in the project planning, implementation, reporting and evaluation with a minimal input. The student requires extra support from peers and supervisors in order to complete tasks.
Grade 3
The student is capable of planning joint profitability objectives and measures for sales and marketing in one’s own company. Can describe customer paths and the sales process. Can analyze what effects the organisations’s brand and service promises have on one’s own role. Knows how to present one’s own ideas. The student participates in the project planning, implementation, reporting and evaluation independently and makes use of the advice available. The student is able to operate when the task and instructions are given.
Grade 5
The student capable in one’s own role to act and communicate in accordance with the organisation’s brand and service promises. Can support sales by utilizing one’s knowledge of customer paths and the sales process, and is able to justify the solutions offered. The student participates proactively and with goal-orientation in the project planning, implementation, reporting and evaluation. The student is able display a goal-oriented mindset and professional attitude.
IBBA Degree Programme in International Business Administration
0.00 cr
5.00 cr
H-5