Learning objectives
Upon the completion of the course, the student
• is familiar with event management industry, its business environment, and understands its development as well as factors influencing it.
• is familiar with industry customers, products and services as well as their sales and marketing.
• is able to apply sales and marketing oriented approaches in customer service situations.
• is familiar with technological solutions used in the industry.
• recognizes industry job descriptions and required skills and competences.