•   Service Design SER026AS2AE-3002 13.01.2025-14.03.2025  5   (HOST24A, ...) +-
    Learning objectives
    Upon completion of the course, the student:
    • understands design thinking and service design approach
    • knows key concepts and models of service design and customer-centric service development
    • is familiar with key practical tools of service design
    • is able to frame design challenges/problems
    • understands creativity for useful, usable, and desirable service design innovations
    • knows how to filter ideas
    • understands prototyping
    Starting level and linkage with other courses
    No previous studies needed and no binding connections to other courses.
    Contents
    • What is service design
    • Understanding
    • Defining
    • Generating
    • Filtering
    • Prototyping
    • Realising
    Assessment criteria
    Assessment criteria - grade 1
    The student knows the key concepts, terminology related to service design and knows service design principles. They can also know management models and methods in the development and design of services and experiences concepts and can follow service design processes and use tools. The student understands how to research customers, stakeholders, the service provider, trends, contexts and evaluate insights whilst generating ideas to create a new concept or solution. They understand the importance of synthesize insights and of guiding strategic direction or alignment. Knows about prototyping.
    Assessment criteria - grade 3
    In addition to the skills and competences mentioned for Grade 1, the student can apply knowledge, service management models and design methods in the development and design of service solutions.
    Assessment criteria - grade 5
    In addition to the skills and competences mentioned for Grades 1 and 3, the student can independently and successfully lead service design projects that solve a “real” service problem or yield an opportunity and contribute to organisational change of mindset.
    Further information
    In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.
    Campus

    Haaga Campus

    Teaching language

    English

    Timing

    13.01.2025 - 14.03.2025

    Enrollment

    20.03.2023 - 21.03.2023

    Groups
    • HOST24A
    • VIRTUAL
    Teachers

    Mario Passos Ascencao

    Seats

    15 - 40

    Degree Programme

    HOST Strategic Hospitality Management

    R&D proportion

    0.00 cr

    Virtual proportion

    4.00 cr

    Evaluation scale

    H-5