•   Luxury Consumers and Consumption Behaviour in Experiential Luxury SER020AS3AE-3001 13.01.2025-14.03.2025  5   (RE4HA3, ...) +-
    Learning objectives
    After successful completion of the course, the student is able to:
    * Is able to understand luxury experiences and consumption in relation to changing societies and analyze the cultural differences.
    * Is able to analyze the value creation and co-creation in experiential luxury.
    * Is able to identify the difference between service and luxury service and the implications of luxury to the service provider.
    Starting level and linkage with other courses
    Starting level and linkage with other courses
    No pre-requirements. The course is linked with following courses: 1. Evolving Luxury (5 ECTS); 2. Leading Experiential Luxury Business and Marketing (5 ECTS).
    Contents
    Contents
    1. Luxury industry and consumption from brands to second-hand luxury purchases and unconventional luxury.
    2. Luxury online
    3. Conspicuous, inconspicuous, and hedonic consumption in luxury
    4. Heterogeneity of luxury consumers
    5. Luxury value structures
    6. Luxury consumption as a lifestyle
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.
    Teaching methods and instruction

    Online teaching

    Learning material and recommended literature

    To be announced at the beginning of the course.

    Teaching language

    English

    Internationality

    International learning material.

    Timing

    13.01.2025 - 14.03.2025

    Learning assignments

    Assignments (Asgmt) Max 100p 1. dl 16.1.2025 Pre-asgmt 1 (compulsory) Dreaming of luxury: Canvas working “You as a (luxury) consumer” (indep + team workshop +presentation) 10p 2. dl 25.2 Asgmt 2 Interview+reflection+presentation 45p 3. dl 10.2 Asgmt 3 Reading circle, submission of summary, and own ideas of emerging thesis topics 25p 4. dl 13.3 Multiple choice quiz test 20p NOTE: All assignments have to be completed in order to pass the course. Late submissions may lower the grade.

    Enrollment

    02.01.2025 - 10.01.2025

    Content scheduling

    13.1 - 14.3.2025
    NOTE: 14 & 16 Jan independent working (guidelines in Moodle undet the Week 1 tab).
    21 Jan - 13 March 2025 Zoom online meetings Tuesdays and Thursdays at 14.00 - 16.45.

    Please study weekly guidelines for exceptions.

    Groups
    • RE4HA3
    • ONLINE
    • RE4PC2
    Teachers

    Mona Eskola

    Seats

    15 - 60

    Further information

    Grades
    49p or less =failed 50-59=1 60-69=2 70-79=3 80-89=4 90-100=5

    Degree Programme

    RESTO Hospitality and Tourism Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5