•   Service Design and Co-Innovation SER020AS2AE-3008 23.03.2026-15.05.2026  5   (IBE5PAMAR, ...) +-
    Learning objectives
    - The student can explain the concepts of service design and its processes.
    - S/he can apply customer insights in the development of a new product through co-innovation.
    - The student can also analyze current service products to make suggestions for improvements.
    - The student will get an understanding of services from an international perspective.
    - The student will take into account ethics, sustainability and responsibility in the design of services.
    Starting level and linkage with other courses
    Opintojakso sijaitsee tradenomitutkinnon Palveluliiketoiminnan suuntautumisessa
    Contents
    - Service Design Thinking and Customer-Centric Approach
    - Service Design Concepts, Tools and Processes
    - Services Marketing
    - Gathering Customer Insights and Co-Innovation for New Product Development
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    After completing the course, the student:

    The student knows the basic concepts related to service design and co-innovation methods. S/he is able to name some of the goals of service design processes and understands the role of service design and co-innovation as a competitive asset.
    Assessment criteria - grade 3
    After completing the course, the student:

    The student is able to describe the key concepts and processes of service design and co-innovation. S/he understands their role in the organization and the connection to business goals. The student is able to apply theory in practice and design service solutions that take ethics, sustainability and responsibility into account.
    Assessment criteria - grade 5
    After completing the course, the student:
    The student masters the concepts and processes of service design and co-innovation. S/he is able to evaluate and apply theory and various frameworks to achieve business goals. The student is able to build a service process and use it to add value to the customer, taking into account ethics, sustainability and responsibility. S/he is able to analyze services and evaluate the implementation of a customer-driven s service strategy in marketing. The student can communicate their solutions professionally.
    Teaching methods and instruction

    This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of the INTBBA International Business degree. This means that the contents of materials and exercises are degree-specific.

    Teaching methods:
    a. online workshops including lecturing and team coaching in Zoom/Teams
    b. performance of an equivalent course elsewhere; the equivalence is assessed from the perspective of the learning objectives.

    Learning material and recommended literature

    Zimmerer, Thomas W. - Scarborough, Norman M. 2002. Essentials of Entrepreneurship and Small Business Management.
    Osterwalder and Pigneur, 2010. Business Model Generation: A handbook for visionaries, game changers, and challengers.
    Other service design and innovation related materials delivered through the course module in the Moodle.

    Working life connections

    The teamwork of the course is made for a commissioning company/organization.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    No exam.

    Teaching language

    English

    Internationality

    The student teams of the implementation consist of students from different nationalities and disciplines.

    Timing

    23.03.2026 - 15.05.2026

    Learning assignments

    Pre-assignment Weekly team assignments: Immersion Summary of Insights interviews + initial User personas Finalized User personas + First ideas/solutions Conceptualization and visualization of the final idea/solution Final pitching video presentation + portfolio of the weekly team assignments

    Content scheduling

    Pre-assignment will be released 12th Oct 2023

    Kick-off 26th Oct (all the meetings will start at 9:15 am. Finnish time and they are scheduled until 12:00 pm., i.e. including self-managed breaks).

    1st workshop 9th Nov

    2nd workshop 16th Nov

    3rd workshop 23rd Nov

    4th workshop 30th Nov

    Submissions:

    Pitching video 8th Dec (no workshop)

    Portfolio 13th Dec (no workshop)

    Final 14th Dec

    Groups
    • IBE5PAMAR
    • CONTACT
    • EXCH
    Teachers

    Katja Suihkonen, Marika Elovaara Mak

    Seats

    15 - 45

    Further information

    Teamwork
    Innovation is assessed based on originality, feasibility & presentation
    Process & active participation
    Self- and peer evaluation of teams

    Degree Programme

    INTBBA International Business

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5