•   Digital Experience Design SER012AS3AE-3001 16.01.2023-19.05.2023  5   (PO5, ...) +-
    Learning objectives
    Upon completion of the course, the student is able to
    • analyse current global consumer trends and factors that affect and define future consumer experiences
    • identify potential target markets and analyse the characteristics of the chosen target group
    • apply innovative development methods to an engaging and shareable digital experience in a chosen industry
    • describe the different stages and key steps of the development process
    • produce a product description for the digital experience
    • choose relevant marketing channels for the digital experience
    Contents
    Part 1 (40 %)
    • Experience Economy and elements of experiences
    • Consumer experience trends
    • Target market
    Part 2 (60 %)
    • Digital tools for creating experiences
    • Digital experience development process
    • Product description
    Assessment criteria
    Assessment criteria - grade 1
    The student is aware of current global trends and factors that affect and define future consumer experiences. The student can identify potential target markets and analyse the characteristics of the chosen target group to a limited degree. The student has basic understanding of the importance of engagement and storytelling in creating experiences. The student needs help in choosing the right tools for creating digital experience in a chosen industry. The student understands some of the stages of a product development process. The student has challenges to produce a product description.
    Assessment criteria - grade 3
    The student understands current global trends and factors that affect and define future consumer experiences. The student can identify potential target markets and analyse the characteristics of the chosen target group rather well. The student knows how to innovate experiences and has a rather good understanding of the importance of engagement and storytelling in creating experiences. The student is able to choose and apply the right tools for creating digital experience in a chosen industry. The student understands the different stages of product development process. The student is able to produce a product description for the digital experience.
    Assessment criteria - grade 5
    The student is able to analyse current global trends and factors that affect and define future consumer experience. The student can identify potential target markets and analyse the characteristics of the chosen target group very well. The student knows how to innovate compelling experiences and has an excellent understanding of the importance of engagement and storytelling in creating immersive experiences. The student is able to assess, choose and use the right tools for creating engaging digital experience in a chosen industry. The student applies a theoretical model to the different stages of her own product development process. The student is able to produce a professional product description for the digital experience.
    Further information
    You can complete the assignments on your own or with another student.
    Campus

    Porvoo Campus

    Teaching language

    English

    Timing

    16.01.2023 - 19.05.2023

    Learning assignments

    Part 1: Experience Economy (40 % = 2 cr) • Experience Economy and elements of experiences • Digital experience trends • Target market Part 2: Digital tools and development of experiences (40 %= 2 cr) • Digital tools for creating experiences • Digital experience development process • Product description Part 3: Marketing plan for the digital experience (20 % = 1 cr) • Marketing plan for the digital experience

    Enrollment

    02.01.2023 - 13.01.2023

    Content scheduling

    Week 3 Study the course description and contents.

    Week 4 Experience Economy - understanding the basics of the Experience Economy framework.

    Week 5 Experience Economy - elements of experiences.

    Week 6 Experience Economy - experience trends.

    Week 7 Experience Economy - target market.

    Week 8 Intensive week.

    Week 9 Experience Economy - finalising the assignment. Deadline Part 1.

    Week 10 Digital tools for creating experiences.

    Week 11 Examples of digital experiences.

    Week 12 Intensive week.

    Week 13 Development process of the digital experience.

    Week 14 Description of the digital experience.

    Week 15 Digital tools and development of experiences - finalising the assignment. Deadline Part 2.

    Week 16 Marketing plan for the digital experience.

    Week 17 Marketing plan for the digital experience.

    Week 18 Marketing plan for the digital experience- finalising the assignment. Deadline Part 3.

    Week 19 Deadline for the post-assignment.

    Week 20 Official course feedback.

    Groups
    • PO5
    • 02HAAGAVV
    • VIRTUAL
    • EXCH
    Teachers

    Anu Seppänen, Annika Konttinen

    Seats

    15 - 40

    Degree Programme

    TEMPO Degree Programme in Tourism Event and Management

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5