•   Event Profitability Management SER007AS3AE-3002 19.08.2024-30.07.2025  5   (DEMO) +-
    Learning objectives
    1 Is able to create selling proposals and to handle the bidding process 2 Is able to create attractive sponsor partnerships and engage event sponsors 3 Is able to raise funds and create and monitor event budgets 4 Understands the fundementals of revenue generation models in event business
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    Is able to create a basic proposal to a client and can name some parts of the bidding process. Is able to superficially describe sponsor partnerships. Knows about fundraising options and basics of event financing. Can with support create an event budget. Understands the fundementals of revenue generation in event business.
    Assessment criteria - grade 3
    Is able to create selling proposals and to handle the bidding process with a client. Is able to create attractive sponsor partnerships and engage event sponsors Is able to raise funds and create and monitor event budgets Understands the various models of revenue generation in event business.
    Assessment criteria - grade 5
    Is able to create selling and visually appealing proposals and to handle the bidding process professionally. Is able to design and co-create attractive sponsor partnerships and engage event sponsors throuhgout the event lifecycle Is able to raise funds from various sources and creates and monitors complex event budgets Understands, assesses and applies various revenue generation models in event business. Performs profitability calculations to support decision-making.

    Campus

    Porvoo Campus

    Teaching language

    English

    Timing

    19.08.2024 - 30.07.2025

    Enrollment

    28.01.2025 - 28.01.2025

    Groups
    • DEMO
    Teachers

    Monika Birkle, Heli Hajda-Kähkönen

    Seats

    1 - 40

    Degree Programme

    RESTO Hospitality and Tourism Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5