•   Marketing Communication 1 SAL2RG205-3005 22.08.2022-16.12.2022  5   (CONTACT, ...) +-
    Learning objectives
    The module advances the following competences: communication and argumentation, analytical thinking, value creation and customer experience management. It aims at supporting Sales and Service as well as Event Management projects.
    Starting level and linkage with other courses
    This module is part of professional studies in Porvoo Campus competence-based curriculum.
    Contents
    • Customer experience
    • Marketing communications mix
    • Planning and implementation of marketing activities
    • Contract and marketing law, data protection and consumer´s rights
    Assessment criteria
    Assessment criteria - grade 1
    The student is able to name a few basic concepts and models of marketing communication, and is able to apply them to some extent. The student finds it challenging to identify the needs of a target group and the aims of marketing communication. S/he needs help in choosing marketing channels and producing content for marketing purposes. S/he has challenges assessing the outcomes of marketing communication. The tasks can be completed only when part of a bigger team.
    Assessment criteria - grade 3
    The student has a fairly good understanding of the concepts and models of marketing communication. S/he can identify and describe the needs of a target group and the aims of marketing communication to some degree. The student is able to choose relevant marketing channels for the project. The student understands the guidelines for producing content for marketing purposes and is able to apply them into practice rather well. S/he is able to use appropriate tools to analyse the impact of marketing communication. The student participates relatively actively in team work and is also able to work independently at the different stages of the project.
    Assessment criteria - grade 5
    The student has an excellent understanding of the concepts and models of marketing communication. S/he can analyse and assess the needs of a target group and the aims of marketing communication on a professional level. The student is able to choose the most appropriate marketing channels for the project. S/he is able to use the guidelines for producing relevant and meaningful content for the chosen target group for marketing purposes. The student is able to choose and use versatile tools to analyse the impact of marketing communication. S/he participates proactively in team work and is able to support other team members when needed as well as work independently at the different stages of the project.
    Further information
    Teacher: Annika Konttinen
    Teaching methods and instruction

    Marketing Communication part: Annette Toivonen
    Law part: Pia Vapaavuori

    Campus

    Porvoo Campus

    Teaching language

    English

    Timing

    22.08.2022 - 16.12.2022

    Learning assignments

    Assignment 1: SOSTAC - Marketing communication plan, including activity in class (group assignment: peer assessment will impact your SOSTAC grade): 60 % Assignment 2: Hubspot certificate (individual assignment) Pass/Fail (Failure will lower the grade for assignment 1 with -1), choose between these certificate topics: Inbound Marketing, Content Marketing, Social Media. Assignment 3: Law 40 % Assignment 4: Peer and self assessment + official module assessment Assignment 5: Peer and self assessment + official module assessment

    Enrollment

    13.06.2022 - 19.08.2022

    Content scheduling

    Weekly timetable for the marketing communications part:

    Wednesdays at 14-15.30 pm and Thursdays at 12.15-13.45 am in Zoom

    Week 35: Introductions; introduction to the module and the assignments.

    Week 36: Customer Experience + assignment during class

    Week 37: Independent work (e.g. Hubspot certificate)

    Week 38: Content marketing + assignment during class.

    Week 39: Marketing communications mix (Advertising and Sales Promotion) + assignment during class

    Week 40: Marketing communications mix (Personal Selling and PR) on Wednesday + Reading Circle: Articles on Thursday

    Week 41: Marketing communications mix (Personal Selling and PR) assignment (no lecture on Thursday)

    Week 42: Marketing communications mix (Direct Marketing and Digital marketing) + assignment during class. Hubspot certificate deadline.

    Week 43: No lectures due to LC3 – Design Sprint

    Week 44: Planning and implementation of marketing activities
    (SOSTAC: Situation Analysis + Objectives)

    Week 45: Planning and implementation of marketing activities
    (SOSTAC: Strategy and Tactics)

    Week 46: Group work on SOSTAC on Wednesday (no lecture). Coaching on Thursday.

    Week 47: Submit your SOSTAC draft for feedback. No lectures this week.

    Week 48: Feedback for SOSTAC draft. Planning of marketing activities (SOSTAC: Actions and Control)

    Week 49: Coaching for SOSTAC available.

    Week 50: Finalising SOSTAC with your group. Deadline for SOSTAC.

    Week 51: Feedback.

    Groups
    • CONTACT
    • EXCH
    • RG3
    Teachers

    Pia Vapaavuori, Annette Toivonen

    Seats

    15 - 40

    Degree Programme

    TEMPO Degree Programme in Tourism Event and Management

    R&D proportion

    5.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5