Teaching and learning primarily takes place within the inquiry methods. The module has no prerequisites. This module is linked with all the level 1 modules of the Campus 2017 curriculum. The module contents will be implemented through semester projects.
Contents
Customer understanding
Tools to identify customer needs and expectations
Consumer behaviour
Customer journey
Customer experience management
Books. e-books
Journals
Articles provided by both teachers and students.
Recommended:
Jeff Bray (2008) Bournemouth University: Consumer Behaviour Theory: Approaches and Models
Module is connected to business life primarily through authentic projects besides cases and guest lectures from business life
Porvoo Campus
Written or oral exam with a possibility of a re-exam within a year.
English
Possibility to work in international teams and with instructors. Guest lecturers from international organisations and partner universities. International learning materials
18.01.2021 - 21.05.2021
Customer behaviour analysis 1 and 2 Buyer persona and value proposition
11.01.2021 - 15.01.2021
RPL, showcases.
Annette Toivonen
15 - 40
1-5
An average of assignments and exams
ABBA Degree Programme in Aviation Business
0.00 cr
0.00 cr
H-5