•   Customer Experience and Sales SAL001HH1AE-3051 18.08.2025-10.10.2025  5   (ITE1PA2, ...) +-
    Learning objectives
    After having completed this course or attained an equivalent competence level, the student:
    • is able to define sales processes and basic concepts
    • identifies customer needs and development targets
    • identifies and describes the stages of a sales process and can sell their own ideas
    • operates in a service-oriented manner and provides solutions to customer needs and understands the influence of culture in the sales process
    • is able to evaluate the factors influencing the customer experience, including ethics, sustainability and global megatrends.
    Starting level and linkage with other courses
    This class is part of the Haaga-Helia key competences.
    Contents
    This class is structured around the following themes:
    - The sales function, sales roles and responsibilities, B2C vs. B2B
    - Sales process and typical sales cycle
    - FAB-analysis
    - Customer Experience and purchase process
    - Key elements of a successful sales interaction
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    Student:
    • can define sales-related concepts and processes and name sales-related goals. Identifies internal and external customers.
    • can describe the stages of a sales encounter and the factors that affect the customer experience.
    Assessment criteria - grade 3
    Student:
    • can formulate goals related to sales and customer encounters.
    • can collect information related to the customer experience from various data sources and channels. Understands the importance of long-term and profitable customer relationships in business.
    • can act in a service-oriented and customer-oriented manner in a sales situation.
    • can also evaluate the factors influencing the customer experience from the perspective of sustainable development and culture.
    • can present their own ideas.
    Assessment criteria - grade 5
    Student:
    • can evaluate sales and customer interaction goals.
    • can analyse customer needs to develop customer experience.
    • can act purposefully in a sales situation and produce various solutions to customers’ needs.
    • can also evaluate the factors influencing the customer experience from the perspectives of ethics, sustainable development and global megatrends.
    • can present his/her own solutions professionally.
    Teaching methods and instruction

    This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of Business Information Technology. This means that the contents of materials and exercises are degree-specific. The competence goals and assessment criteria are identical for every implementation.

    Learning material and recommended literature

    Materials given out during the course
    Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (or the newest possible). Pearson.
    Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

    Working life connections

    Various visitors from businesses Assignments linked to working life and real businesses

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    18.08.2025 - 10.10.2025

    Learning assignments

    Learning assignments and weights: - 40 points: Sales Manual group assignment - 30 points: Individual assignment consisting of: 1) Sales and Customer Experience in Media - media monitoring analysis (10 points) 2) Moodle Quiz (10 points) 3) Me as a Sales Professional essay (10 points) - 10 points: Sales Role Play & peer and self review - 20 points: Attendance and active participation

    Enrollment

    14.05.2025 - 22.05.2025

    Content scheduling

    Class twice a week in Pasila

    Groups
    • ITE1PA2
    • ITE1PA1
    • ITE1PA3
    • ITE4PADIG1
    • CONTACT
    • ITE4PAICB1
    • ITE4PASOF1
    • ITE4PAICI1
    Alternative learning methods

    Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

    Teachers

    Terhi Pio

    Seats

    15 - 45

    Further information

    Via the assignments you collect points. The grading is defined based on the following table:

    90-100 points 5
    80-89 points 4
    70-79 points 3
    60-69 points 2
    50-59 points 1

    Degree Programme

    ITBBA Business Information Technology

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5