International Marketing Research - Study guide

You can negotiate and prepare a marketing research plan to a client. You can implement an international marketing research project as a member of a student research team. You can take into consideration ethical and cultural challenges involved in the research process. You can report and present international marketing information for decision makers.

MAR3LF102 Marketing Research Methodsdone or running simultaneously

- research project design - quantitative, qualitative and mixed method
- research question development
- creating online questionnaires with Webropol
- implementing a research project
- writing a research report
- making interpretations and conclusions based on research findings
- assessing the reliability and validity of results
- influence of culture in a research process
- presenting research process and findings to the client
- feedback discussion with the client

You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.

You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge.

You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.

You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.

You complete given tasks and assignments independently. You apply knowledge in hands - on business related situations.

You can critique your own practice and identify ways to improve.

You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.

You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.

You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.

You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.

Workshops on the research project cases

Material available in Moodle

Projects are done together with organisations and the contents of research vary based on the needs of the client(s).

Pasila Campus

No exam

English

The projects are international in scope when applicable.

21.08.2023 - 15.12.2023

Active participation on the project

12.06.2023 - 18.08.2023

Details are in the implementation plan available in Moodle.

LF4PMAR
CONTACT
EXCH

Jutta Heikkilä, Sari Haavisto

15 - 40

Research report
Active participation
Self and peer assessment

GLOBBA Degree Programme in International Business

0.00 cr

H-5