Interactive lessons, smaller assignments during the contact hours, gamification.
Kotler, Philip et al. Marketing for hospitality and tourism (global edition) 2022. Version 2017 is also ok.
https://haaga-helia.finna.fi/Record/3amk.294443
Cases and visiting lecturers. In the group assignment the student group chooses the case company.
Haaga Campus
On May 13th at 11-13.45
English
International examples and cases.
28.03.2022 - 20.05.2022
Group assignment: Marketing mix (7P) for a case company Individual work: sales pitch OR pair work: Successful sales meeting Exam: key concepts and terms of marketing and sales
03.01.2022 - 25.03.2022
The contact hours are on Mondays (14-16.45) and on Fridays (11 - 13.45) at Haaga campus, March 28 - May 20th 2022
Participation in course or recognition of prior learning
Sonja Haaksluoto
15 - 40
Diagnostic evaluation, formative evaluation, summative evaluation, peer review.
HOTEM Degree Programme in Hospitality, Tourism and Experience Management
0.00 cr
0.00 cr
H-5