Employee Experience and Employer Brand - Study guide

The intended learning outcomes of the course are to:
Understand the concept of employer branding and its importance in today’s competitive job market.
Learn how to develop and implement an effective employer branding strategy.
Analyze case studies of successful employer branding initiatives.
Gain insights into the employee lifecycle and the key touch points that shape the employee experience.
Learn how to design and improve the employee experience to foster engagement and retention.
Explore the concept of meaningful work and its impact on employee motivation and satisfaction.
Understand the key metrics and methods for measuring employee experience and employer brand.
Develop skills for interpreting and communicating results from employee experience and employer brand measurements.

- Employer branding
- Employee experience
- Meaning of work and meaningfulness cognitive work
- A positive organisational culture
- Humane Workplace pratices
- Measuring of employee experience and employer brand

Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.

Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.

Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

No replacements.

The course will be held as an ONLINE implementation and weekly lectures will be held online.

Learning material will be announced in the beginning of the course.

Learning material and assignments will deal with the practical questions in firms and other organizations. Students will apply their learning in practice.

Pasila Campus

English

Teaching language is English. All learning material is in English and part of the learning materials are international.

23.10.2023 - 15.12.2023

Learning methods in this course are virtual meetings, independent working, small group assignments and other assignments, such as multiple choice questionnaires, essays and online discussions.

12.06.2023 - 20.10.2023

The course takes place during the time period from 23.10.2023 to 15.12.2023. The first course meeting will be held online on Thursday 26.10.2023, from 17:40 to 20:30.

MALEAE
EVENING
EXCH
ONLINE

Margit Suurnäkki

31 - 60

Contents
- Employer branding
- Employee experience
- Intrinsic and Extrinsic Motivation
- Employee Management
- Meaning of work and meaningfulness cognitive work
- Work shaping in cognitive work
- A positive organisational culture
- Humane Workplace pratices
- Measuring of employee experience and employer brand
- Wellbeing at work

Assessment criteria

Assessment criteria - grade 1

The student recognises different factors that have an effect on employee experience and can define theoretical concepts related to employee experience and employer branding. They can define some approaches to developing an employer’s brand and can explain factors that have an effect on well-being at work. They can explain how a positive culture and meaningful work is supported by workplace practices.

Assessment criteria - grade 3

In addition to the competences in grade 1, the student can apply theories to describe and analyse employee experience. They are able to use different formulas and assess how the employee experience is supported. They can recommend appropriate ways to measure employer brand. They can apply concepts presented during the course to develop positive organisational culture. They can assess internal communication in an organisation.

Assessment criteria - grade 5

In addition to the competences in grades 1 and 3, the student assesses factors connecting employee experience and employer brand. They are able to assess the methods for measuring employer experience and employer branding. They are able to produce and justify analysis and development planning in order to develop the employer experience and employer brand.

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0.00 cr

H-5