Artificial Intelligence and Service Robotics in Hospitality Business - Study guide

*Is able to identify realistic opportunities for applying AI and service robotics in hospitality business
*Is able to critically assess the operational, managerial and ethical implications of automating specific hospitality tasks
*Is able to build a realistic business case and strategic roadmap for leveraging AI and service robots in hospitality in the short- and long-term

*Introduction to artificial intelligence (AI) and service robotics in hospitality business
*From Human-Computer Interaction to Human-AI Interaction: theories underpinning the field
*Building a business case for applying AI and service robotics in hospitality business
*Strategic and operational implications of using AI and service robotics in hospitality
*AI ethics

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student is able to recognise and understand the major turning points in AI and service robotics theory and practice and how they relate to hospitality business. The student is able to describe the key elements needed for building a successful AI and service robotics business case.

The student is able to analyse the different turning points in AI and service robotics theory and practice, including how they relate to hospitality business. The student is able to develop a compelling AI and service robotics business case, with some consideration for AI ethics.

The student is able to critique the overall development of AI and robotics in general and in relation to hospitality business. The student is able to build a strong business case for using AI and service robotics in different hospitality business contexts, also critically considering the broader implications of technology use (e.g. AI ethics).

Learning objectives
*Is able to identify realistic opportunities for applying AI and service robotics in hospitality business
*Is able to critically assess the operational, managerial and ethical implications of automating specific hospitality tasks
*Is able to build a realistic business case and strategic roadmap for leveraging AI and service robots in hospitality in the short- and long-term
Contents
*Introduction to artificial intelligence (AI) and service robotics in hospitality business
*From Human-Computer Interaction to Human-AI Interaction: theories underpinning the field
*Building a business case for applying AI and service robotics in hospitality business
*Strategic and operational implications of using AI and service robotics in hospitality
*AI ethics

Study material will be provided in Moodle.
Literature will be provided in the beginning of studies.

Professional technologies. Guest lectures.

Haaga Campus

Will be informed in the beginning of studies.

English

International business environment connection and global technologies.

23.03.2026 - 15.05.2026

Assignments linked with different experience economy areas. Details will be given in the beginning of studies.

Will be informed in the beginning of studies.

MALTA2025K
REE4HA1
CONTACT
EXCH

Pasi Tuominen, Joel Pakalén

15 - 40

Three individual assignments
One group assignment

Assessment criteria
Assessment criteria - grade 1
The student is able to recognise and understand the major turning points in AI and service robotics theory and practice and how they relate to hospitality business. The student is able to describe the key elements needed for building a successful AI and service robotics business case.
Assessment criteria - grade 3
The student is able to analyse the different turning points in AI and service robotics theory and practice, including how they relate to hospitality business. The student is able to develop a compelling AI and service robotics business case, with some consideration for AI ethics.
Assessment criteria - grade 5
The student is able to critique the overall development of AI and robotics in general and in relation to hospitality business. The student is able to build a strong business case for using AI and service robotics in different hospitality business contexts, also critically considering the broader implications of technology use (e.g. AI ethics).

EXPER Hospitality and Tourism Experience Management

0.00 cr

H-5