•   Globalization and Internationalization GLO1LZ101A-3009 22.08.2022-14.10.2022  5   (LZ4A, ...) +-
    Learning objectives
    Students become familiar with the globalization of firms. They obtain skills for planning the internationalization of companies
    Starting level and linkage with other courses
    A-part of basic studies module 5 Growing Global. The B-part is Communication and Culture.
    Contents
    Drivers for Globalization
    Value chains & networks
    Theories of internationalization
    International trade
    Development of international competitiveness
    Market Research & Market entry modes
    Team project
    Assessment criteria
    Assessment criteria - grade 1
    • knows the basic drivers and effects of globalization for firms and is able to identify some of the opportunities and challenges the international business environment poses.
    • has a rudimentary knowledge of operation modes in global markets.
    • knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
    • is able to analyze a SME firm's value chain activity and relate it to a theory or model.
    Assessment criteria - grade 3
    • knows the different drivers and effects of globalization for firms and is able to analyze the opportunities and challenges the international business environment poses.
    • has a good knowledge of various operation modes in global markets.
    • is familiar with internationalizing a firm’s value chain and utilizing value networks.
    • is able to participate as part of a team in analyzing the target market and drawing up a basic internationalization plan for a value chain activity of a firm.
    Assessment criteria - grade 5
    • is able to identify the different drivers and effects of globalization for firms and to analyze the relevant opportunities and challenges the international business environment poses.
    • has a solid knowledge of various operation modes in global markets.
    • has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
    • is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan for a value chain activity of a firm.
    • is an excellent team player enabling efficient project working

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    22.08.2022 - 14.10.2022

    Enrollment

    13.06.2022 - 19.08.2022

    Groups
    • LZ4A
    • CONTACT
    • LZ4B
    • EXCH
    Teachers

    Riku Hytönen, Anu Nieminen

    Seats

    15 - 40

    Degree Programme

    MYYNTI Degree Programme in Professional Sales

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5