•   Expanding to Foreign Markets ENT002TR1AE-3087 18.08.2025-09.01.2026  5   (NONSTOP, ...) +-
    Learning objectives
    After completion of this course or the equivalent assessment of prior learning, the student will be able to:
    - Identify the motives and risks of internationalization.
    - Compare and contrast internationalization processes and strategies.
    - Differentiate how multinational companies operate (location, communication, decision making, etc.)
    - Compare and assess the suitability of various market entry modes to identify the optional ways to grow in selected markets
    - Articulate the process to create a partner network
    - Recognize the different strategic options of the company to make a reliable market assessment
    - Explain and criticize the challenges and opportunities SMEs and MNCs face in terms of ethics, responsibility and sustainability when selling to markets abroad.
    - Compare the cultural environment of business in developed and emerging markets.
    Contents
    - Terminology and definitions
    - Reasons for companies to internationalize
    - Prerequisites for successful internationalization/globalization
    - Cultural environment of international business
    - Ethics, corporate social responsibility, sustainability and governance in international business operations
    - Understanding emerging markets
    - Market entry strategies (export entry modes, FDI, contractual entry modes, projects)
    - Partners, networks and international value chain
    - Strategy and organization in the international firm
    - Target market screening and selection
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    Assessment criteria
    The student:
    - knows the basic motives and risks of internationalization
    - is able to identify some of the opportunities and challenges the international business environment poses.
    - has a rudimentary knowledge of operation modes in foreign markets.
    - knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
    - is able to understand SME firm's value chain activity and relate it to a theory or model.
    - is able to understand the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.
    Assessment criteria - grade 3
    Assessment criteria
    The student:
    - knows the different motives and risks of internationalization.
    - is able to analyze the opportunities and challenges the international business environment poses.
    - has a good knowledge of various operation modes in global markets.
    - is familiar with internationalizing a firm’s value chain and utilizing value networks.
    - is able to participate as part of a team in analyzing the target market and drawing up a basic internationalization plan for a value chain activity of a firm.
    - is able to explain the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.
    Assessment criteria - grade 5
    Assessment criteria
    - is able to identify proactive and reactive motives as well as the main risks associated with internationalization
    - is able to analyze the relevant opportunities and challenges the international business environment poses.
    - has a solid knowledge of various operation modes in foreign markets.
    - has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
    - is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan for a value chain activity of a firm.
    - is able to explain and criticize the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.
    Further information
    Contact lessons and project work.

    Class-based learning and team project, assignments, and independent work.
    Teaching methods and instruction

    Virtual learning in Moodle
    Individual Assignments

    Learning material and recommended literature

    Hollensen, S. Global Marketing, newest edition, parts I, II & III

    Working life connections

    Individual task to analyze a firm's internationalization potential in a target market.

    Exam dates and re-exam possibilities

    All Tasks in Moodle

    Teaching language

    English

    Internationality

    Individual task to analyze a firm's internationalization potential in a target market.

    Timing

    18.08.2025 - 09.01.2026

    Learning assignments

    5 individual learning assignments, see Moodle

    Enrollment

    02.06.2025 - 15.08.2025

    Content scheduling

    Drivers for Globalization
    Value chains & networks
    Theories of internationalization
    International trade
    Development of international competitiveness
    Market Research & Market entry modes
    Sustainability
    Budgeting and planning the foreign Entry

    Groups
    • NONSTOP
    • TRB3HEENT
    • TRB3HEMAR
    • EVENING
    • ABEV3PCAVI
    • TRB3HEECO2
    • TRB3HEECO1
    • TRB3HESER
    • TRB3HEHRL1
    • VIRTUAL
    • INSTRUCTED
    • TRB3HEHRL2
    Alternative learning methods

    If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See Peppi for further DEMO course information and instructions

    Teachers

    Timo Rima, Rakhshanda Khan

    Seats

    30 - 150

    Further information

    See information in Moodle

    Degree Programme

    TRALI Business Administration

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5