From Idea to Innovation - Study guide

A student who has completed this course or acquired similar skills:
- Understands the importance of the company's strategic choices in business planning
- Can develop an idea into a business using the most common tools of design thinking.
- Understands the importance of the Balanced Score Card tool in implementing the strategy.

Key competence: Entrepreneurship and business course or similar skills.
Suitable for combining with other entrepreneurship studies, but also suitable for anyone interested in entrepreneurship, regardless of the studies.

- Strategic choices of the company
- Value Proposition Canvas
- Business Model Canvas

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student knows the models and methods to develop the idea.
The student recognizes the means for implementing the strategy.
The student knows the basic elements of productization and commercialization.
The student identifies potential customer profiles.

In addition to the above, the student knows how to use development models and methods of the idea, create a business model from an idea, segment customers accordingly and identify customer potential.

In addition to the above, the student can customer-oriented and systematically develop idea and business model, productize the idea and make a further development plan for the idea and business model.

StartUp School serves as the learning environment for the course.

Non-stop virtual implementation, completed entirely online. The course is completed on your own schedule during the semester (fall/spring). Includes exams and written reflection assignments. No contact teaching.

Learning material is on the Moodle.

The assignments are based to the student's chosen company, as well as working life knowledge, networks, and self-knowledge.

Pasila Campus

The implementation consists of three modules, one of which includes an exam and two modules of a more extensive written reflection assignment. There is no possibility of retaking.

English

Internationalition is taken into account as part of the business operations of the company chosen by the student.

12.01.2026 - 13.03.2026

The course is completed by completing three assignments affecting the grade: Exam: Orientation exam, company's strategic choices 8% Learning assignment: Value Proposition Canvas 46% Learning assignment: Business Model Canvas, business model description 46%

Non-stop virtual for the entire semester. Students progress through assignments according to their own schedule.

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No optional implementation. A student who masters the content is able to complete tasks independently and quickly in their own time.

Atte Varsta

30 - 100

Orientation exam 8% (Moodle exam)
Value Proposition 46% (written assignment)
Business Model Canvas 46% (written assignment)

INTBBA International Business

0.00 cr

5.00 cr

H-5