•   Creative Solutions in Marketing and Communications COM4LE202-3005 16.01.2023-19.05.2023  5   (LS6A, ...) +-
    Learning objectives
    Upon successful completion of the course, the student

    - learns to apply marketing and communications knowledge into practice with a help of a client project or assignment which concentrates on creating innovative solutions for the commissioning party.
    - learns to act and work professionally in a project team.
    - understands the importance of customer understanding and orientation.
    Starting level and linkage with other courses
    The student has successfully completed the Basic Studies (Business Environment & Business Processes / Liiketoimintaympäristö tutuksi & Yrityksen prosessit and Työelämän tuloksellinen viestintä / Effective Communication in Organisations, Viestinnällä vaikuttaminen / Communicating with Impact).
    Contents
    The course is implemented as a project. The students work in project teams according to client brief and team assignments specified by the instructors in the beginning of the course. Supporting lectures company visits and team meetings will be arranged throughout the course.
    Assessment criteria
    Assessment criteria - grade 1
    Student can apply some marketing and communications knowledge into practice.
    Student can only partly work professionally in a project team.
    Student can only partly understand the task and customer expectations.
    Student can collect and share relevant materials and participate on group discussions.
    Student is able to present the results of the project to the target organization.
    Assessment criteria - grade 3
    Student can apply marketing and communications knowledge into practice.
    Student can work professionally in a project team.
    Student understands the task and customer expectations.
    Student can collect and share relevant materials and participate on group discussions.
    Student is able to present the results of the project and provide some grounds for the solutions and development ideas for the target organisation
    Assessment criteria - grade 5
    Student can apply very well marketing and communications knowledge into practice.
    Student works professionally and actively in a project team.
    Student can internalize the task and meet customer expectations.
    Student can collect and share relevant materials and participate on group discussions.
    Student is able to present fluently and comprehensively the results of the project and provide grounds for the solutions and development ideas for the target organisation in a consistent way.
    Further information
    Heta-Liisa Malkavaara, Pasila
    Mia-Maria Salmi, Pasila
    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    16.01.2023 - 19.05.2023

    Enrollment

    02.01.2023 - 13.01.2023

    Groups
    • LS6A
    • LS6D
    • LE6B
    • LS6B
    • LE6A
    • BLENDED
    • LS6C
    • EXCH
    Teachers

    Mia-Maria Salmi, Heta-Liisa Malkavaara

    Seats

    15 - 40

    Degree Programme

    MUBBA Degree Programme for Multilingual Management Assistants, SEBBA Degree Programme in Business Service Solutions and Languages

    R&D proportion

    0.00 cr

    Virtual proportion

    2.00 cr