•   Marketing and Sales in Metaversums COM4HM108-3002 21.10.2024-13.12.2024  5   (EVENING, ...) +-
    Learning objectives
    After completing the course, the student will be able to
    • identify different metaverse platforms and their features
    • evaluate the commercial possibilities of metaverses in the developing the organization's business
    • identify and utilize the properties of metaverses in marketing and sales
    • evaluate the possibilities of artificial intelligence in managing avatar bots
    • communicate your plans to VR content producers
    Contents
    metaverse platforms and virtual worlds
    marketing and sales virtually
    customer experience
    virtual reality technology
    requirements specification for virtual reality
    understanding and analyzing of the virtual customer's actions
    Assessment criteria
    Assessment criteria - grade 1
    The student can identify marketing and sales opportunities in metaverses. The student can assess the organization's readiness to utilize metaverses. The student can prepare a road map plan for the organization on the utilization of metaverses. The reporting of written assignments largely follows Haaga-Helia's reporting guidelines.
    Assessment criteria - grade 3
    In addition to the previous one, the student can create the customer's purchase path in metaverses. The student is able to justify the road map plan he has drawn up from the perspective of the organization. The reporting of written assignments follows Haaga-Helia's reporting guidelines. A variety of sources have been used.
    Assessment criteria - grade 5
    In addition to the previous one, the student knows how to create a strategic plan for the organization to utilize metaverses and excellently applies starting points based on literature and research to the development of the organization's metaverse capabilities. The reporting of written tasks perfectly follows Haaga-Helia's reporting instructions. Sources are used very skillfully.
    Further information
    When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.
    Teaching methods and instruction

    Contact teaching in Pasila campus.

    Responsible person

    Hanna Rajalahti

    Learning material and recommended literature

    In Moodle.

    Working life connections

    Freely selectable company contact.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    Learning task as individual work, defined at the beginning of the study period.

    Teaching language

    English

    Internationality

    International examples and benchmarking.

    Timing

    21.10.2024 - 13.12.2024

    Learning assignments

    Defined at the beginning of the study period.

    Enrollment

    03.06.2024 - 18.10.2024

    Content scheduling

    Contact teaching once a week.

    Groups
    • EVENING
    • CONTACT
    • BLENDED
    • MACOME
    • EXCH
    Alternative learning methods

    Discussed at the beginning of the study period.

    Teachers

    Tommi Immonen

    Seats

    31 - 50

    Further information

    Defined in the course assignment.

    Degree Programme

    LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

    R&D proportion

    5.00 cr

    Virtual proportion

    1.00 cr

    Evaluation scale

    H-5